Discovery Producer Guidelines

Discovery Canada allows viewers to experience the extraordinary side of life and fuels their curiosity with seriously fun and smart entertainment. 


What We Are Looking For:

We look for projects with an inventive approach or unique visuals.

We are looking for:     

  • Specials, and long-running series that feature relatable, and aspirational characters from unique and diverse backgrounds.
  • Stories that are compelling as well as authentic, with high stakes and surprising takeaways.  

Think trailblazing content that is bold and provocative that can inspire and engage viewers in Discovery’s core genres:

  1. Epic Jobs:  
  2. Subculture:  
  3. Mystery / Investigation:  
  4. Automotive:
  5. Competition:
  6. Big, International, Special Event Documentaries:

We are accomplished at working with international formats and adapting them for the Discovery audience. We also take an active role in creating original formats.


Our Typical Viewer

Our typical viewer is male between 18 and 54 years old. Our viewer comes to Discovery Canada seeking knowledge, insight and elevated escapism. Discovery viewers live vicariously through our programming by participating in extraordinary experiences they may not have in their everyday lives.


Pitching Process

Please send all suitable pitches to