The Launch is one of the most anticipated shows of 2018. The CTV series kicks off January 10th, and each episode gives viewers a behind-the-scenes look at what it takes to break a new artist and launch a new original song—all within 48 hours.
Scott Borchetta, the show’s co-creator (and the guy who discovered Taylor Swift) dropped by our studio to tell us a little more about what to expect. Find out for yourself in the above video player.
The Launch premieres Wednesday, January 10th at 9 p.m. ET on CTV.