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Scott Borchetta says he’s been blown away by the musicians on ‘The Launch’


The Launch is one of the most anticipated shows of 2018. The CTV series kicks off January 10th, and each episode gives viewers a behind-the-scenes look at what it takes to break a new artist and launch a new original song—all within 48 hours.

Scott Borchetta, the show’s co-creator (and the guy who discovered Taylor Swift) dropped by our studio to tell us a little more about what to expect. Find out for yourself in the above video player.

The Launch premieres Wednesday, January 10th at 9 p.m. ET on CTV.