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The Launch

Watch Season 1

Available Online: WATCH ALL OF SEASON 1 NOW

Launch Reunion

THE LAUNCH’s new social media exclusive special to stream live on ETALK’s Facebook page Thursday, Feb. 15 at 8 p.m. ET*


Pop sensation Julia Michaels gets into the groove as the hits keep coming on the groundbreaking series.


Alessia Cara and Boy George inspire the next round of singers as the hits keep topping the charts.

'Soldier of Love'

New emerging artists audition in front of celebrity mentors Fergie, Stephan Moccio, and Scott Borchetta.


Reinventing the music television series genre, The Launch debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life.

In each hour-long episode, a group of unsigned emerging artists are mentored in the creation of a new original song by a panel of internationally renowned hit makers and mentors – from discovery to stardom in just two days.