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The Launch

Wednesdays at 9 PM ET/PT on CTV*

Next Episode: January 17, 2018Available Online: Wednesdays at 10 PM ET
Next Episode: January 17, 2018
Available Online: Wednesdays at 10 PM ET

Artists Mixtape

This week's emerging artists answer a series of fun questions about themselves.

'The Lucky Ones'

In the series premiere, Shania Twain and busbee help launch a new artist in just 48 hours.

Logan Staats Performs 'The Lucky Ones'

Logan performs his rendition of the single as part of the final two performances.

First Listen 'The Lucky Ones'

Scott Borchetta, busbee and Shania Twain hear the demo for 'The Lucky Ones' for the very first time


Reinventing the music television series genre, The Launch debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life.

In each hour-long episode, a group of unsigned emerging artists are mentored in the creation of a new original song by a panel of internationally renowned hit makers and mentors – from discovery to stardom in just two days.