The Launch S2

Season 2 Premieres Jan 30

Available Online: Day After Broadcast
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Available Online: Day After Broadcast
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Scott Borchetta

Executive Producer/Mentor
Scott Borchetta
About Scott Borchetta

Scott Borchetta is the Founder, President and CEO of Big Machine Label Group, the #1 independent record label in the world and home to superstars such as Taylor Swift, Florida Georgia Line, Reba McEntire, Rascal Flatts, Thomas Rhett and many more. With Borchetta at the helm, Big Machine has celebrated monumental success since the company’s inception nearly 13 years ago. Borchetta has led the charge on more than 50 million albums sold by Big Machine artists in addition to sending over 200 singles to #1 on the Country, Pop and Rock charts. In a continuing partnership with Canada’s mega-media conglomerate Bell Media, Borchetta will be featured in Season 2 of the original music format, THE LAUNCH, where he will helm the on-screen mentor panel and serve as Executive Producer. The first season of THE LAUNCH delivered a series of consecutive #1 hit songs amassing more than 21 million streams internationally to date. It also garnered an exclusive worldwide distribution deal with Song Pictures Television.

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