The Launch

Season 2 Premiere January 30

Next Episode: Watch Season 2

The Artists Come Together for Facebook Live Exclusive

*THE LAUNCH’s new social media exclusive special to stream live on ETALK’s Facebook page Thursday, Feb. 15 at 8 p.m. ET*. ETALK Reporter Liz Trinnear moderates an intimate sit-down chat featuring all six chosen artists from THE LAUNCH’s inaugural season. A truly interactive experience for fans, viewers across the country can submit questions for the six chosen artists in real time, which will be curated and asked during the Facebook Live special.

CTV announced today a truly interactive experience for fans of THE LAUNCH, as the network readies an exclusive Facebook Live special, ETALK LIVE: THE LAUNCH ARTISTS. Featuring all six chosen artists from THE LAUNCH’s inaugural season together for the first time and hosted by ETALK Reporter Liz Trinnear, the Facebook Live special streams on ETALK’s Facebook page (@etalkCTV) Thursday, Feb. 15, beginning at 8 p.m. ET*.


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Streaming live from a downtown Toronto recording studio whose clients have included the likes of Drake, The Weeknd, Shawn Mendes, Justin Bieber, and The Tragically Hip, the six chosen artists will meet each other for the first time in the special. In a heartfelt conversation, the artists will trade stories of working with some of the biggest names in the music biz on the ground-breaking series and discuss the 48-hour creative challenge that led to the launch of their six successful new original hit songs.

ETALK LIVE: THE LAUNCH ARTISTS also features exclusive series outtakes and life-changing moments from hometown visits and media junkets with each of the six chosen artists.

Excerpts from the Facebook Live episode will also air on ETALK (weekdays at 7 p.m. ET/PT on CTV and CTV GO) next week and on THE LAUNCH’s seventh and final episode of its inaugural season, THE LAUNCH: JUST LAUNCHED, premiering Wednesday, Feb. 21 at 9 p.m. ET/PT on CTV and CTV GO.

“THE LAUNCH’s chosen artists have achieved great success with their original songs topping the charts and each of the artists building their fan bases and becoming part of the Canadian fabric of music,” said Randy Lennox, President, Bell Media. “Partnering with Facebook for this new social media episode is a well-deserved celebration of their successes and furthers Bell Media’s commitment to developing new innovative programming and interactive experiences for viewers and fans alike.”

The first four singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada, while Jayd Ink’s “Codes” debuted at #7 on iTunes’ pop chart. All songs released have surpassed more than 3 million streams internationally to date.

With only two episodes remaining, THE LAUNCH airs Wednesdays at 9 p.m. ET/ PT on CTV and CTV GO, and in super simulcast on CTV Two and Much, and in French on VRAK and Canal Vie.