CTV News | Can Chrysler pull through? The odds are against it

Can Chrysler pull through? The odds are against it

Chrysler products sit in a dealership in Montreal. (CP PHOTO/Ryan Remiorz)

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By: Michael Vaughan, Autos.CTV.ca

Date: Wed. Mar. 18 2009 7:49 AM ET

If "freedom's just another word for nothing left to lose," Chrysler's free.

Go back to January when Italy's Fiat took an initial 35 per cent stake in Chrysler. Took means just that, as in, free, gratis, no charge. Chrysler gave away more than a third of the company just to get access, some day, to Fiat's fuel-efficient small cars. Go for it Chrysler -- what's to lose?

Last week, when it was Chrysler's turn to go up to Ottawa and beg for bailout money, President and Vice-Chairman Tom LaSorda's message to the politicians was that the company wants US$2.3 billion from the feds, plus a break on taxes - otherwise we're out of here. Without the dough LaSorda said Chrysler is willing to shut the factories and leave 10,000 Canadian workers behind.

General Motors tried to make nice to the politicians, but not Chrysler. While LaSorda was at it he also told the union (CAW) that the cuts they'd given GM weren't nearly enough for Chrysler. Go for it Tom -- what's to lose?

Chrysler's playing the game like the underdog and putting all the pressure on the other guys. It's like when the Leafs always win a few games after they're long out of the playoff race. But guess what? Chrysler, in Canada at least, is in the playoffs. In fact in February they led the Canadian league in sales. Nobody could believe it. With an aging lineup of big cars, SUVs and trucks, Chrysler outsold General Motors, Ford, Toyota, Honda -- everybody. Now that's one month, and a bad one at that, but by getting extremely aggressive on price and selling them like there's no tomorrow, the lovable loser came first. Go for it Chrysler -- if you don't win today, there is no tomorrow.

Chrysler's 80 per cent owned by Cerberus Capital Management, one of the largest private equity investment firms in the United States. The firm is based in New York City and is run by financier Steve Feinberg who must by now have come to terms with kissing his Chrysler money good-bye. Since he bought it, Chrysler has dumped four vehicle lines and cut employment 36 per cent down to the 1934 level.

Being at death's door is, of course, nothing new for Chrysler. In 1983 only a U.S. government bail-out saved them. Lee Iacocca, who was running the company at the time and scrambling for his life, reared back and threw a desperation touchdown pass. He bet the money on a fuel-efficient family vehicle called the mini-van. Chrysler was saved.

Can Fiat be the saviour this time? Chrysler's in a much bigger hole than it was in 1983 and Fiat doesn't have nearly enough money to dig them out. And while there's no Lee Iacocca around this time, there is some pretty good Canadian talent at Chrysler and Fiat that would love to pull off an Iacocca-like, come- from-behind victory.

The CEO of the Fiat Group is Sergio Marchionne, who has dual Canadian and Italian citizenship. He is a graduate of the University of Toronto, University of Windsor and Osgoode Hall. Tom LaSorda, who told the politicians and the union to get stuffed, grew up almost in sight of Chrysler's Windsor Assembly Plant. His father was an autoworker and head of the union.

LaSorda has a BComm and MBA from the University of Windsor. The Vice President of Design at Chrysler is Ralph Gilles from Montreal. He and his team designed the best looking concept car at this year's Detroit Auto Show -- the Chrysler 200C. Chrysler will need a lot more money if any of Ralph's great, new stuff is ever to get built. And the president of Chrysler Canada, the man who led that amazing sales success in February, is Reid Bigland from Kelowna, B.C. Reid's a muscle-bound fitness fanatic who hates to lose.

Are the Canadians on the bench enough to pull Chrysler through this crisis? Maybe Don Cherry would think so and I hope they do, but the odds are way, way against it. The Leafs sometimes play like they've got nothing left to lose and that hasn't won them a Cup in 41 years. But Chrysler will try anything at this point -- because they have to -- and that's good enough for me and Bobby McGee.

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Jimbo
said

Hey if you're gonna reference hockey, how about this one for Chrysler.

Nah,nah,nah,nah....nah,nah,nah,nah...heyy,heyyyy GOODBYE!!!


Murray@Cobourg
said

I can't believe the nerve of Lasorda, threatening to pull Chrysler out of Canada. I realize that if they do not get money that there is no use being in Canada. He has not said what the executives are willing to give up. It's tough times for everyone and maybe the union members also should look at what they will lose if there is no agreement met. It's fine for Lewenza to say they will take no more cuts than GM but will Lewenza pay their bills when they DO NOT HAVE A JOB. A cut in pay is better than NO PAY!!. And who is to say that the government will accept what GM employees are giving up???If If I were government I would say that Chrysler seems to be more realistic in what they want from employees, but executives have to give up their luxuries also. We see what AIG executives have done, hopefully our government looks into executives bonuses before granting money also.


Miramichi Kid
said

I think for the public to feel comfortable handing money over to this dying company, more monetary sacrifices will have to be made from the top fat(over paid suits) and the bottom fat (over paid union members).


barryh
said

I hope this arrogant company goes under...demands are too rich for us here in Canada,go back to the good old USA and make your lousy products that no one wants to buy....


Dave LeClair
said

At least LaSorda was being honest when he said, give us the money or else. Chrysler is about to go under - we now have a choice - do we save them, or not. For my part, I say let them die. Healthy car companies do not need taxpayers to foot their bills. They are only a company, like any other. Weak companies go under, the strong survive. Better companies will fill the void left by Chrysler. We still have to drive cars; why can’t they be made in Canada Toyotas?


Gnarlyswine
said

I question the sales figures - a little digging suggests toyota sold 19,000 odd in the period that Chrysler sold around 12,000 so I'd like to see a verifiable source for those numbers that suggest it's the other way around.


Dean
said

Who cares if Chrysler pulls through? They build the worst cars in the world and they are the most unreliable junk heaps on the road today. They have very little re-sale value compared to anyone else's vehicles as well. Why would anyone want one other than for the cheaper price? Let them fail.


Sherry
said

The nerve of Chrysler to ask for over 1 billion in taxes owed to Canada to be wiped clean. I wish I could force that card on my yearly taxes. Then they are asking for 2.3 billion of our taxpayers money. Let them leave is what I say ... good riddance.


Cassidy Kanata
said

Chrysler and GM are owned by private investors for profit. If I had shares in either company I would be praying to the devel that they get all they can from the $10 an hour worker paying taxes to give to the government for my profit kitty. No! NO! No! I would not do that. I would not invest in companies who's time has passed. I think most people now will have difficulty wanting to purchase an auto from either of these two mismanaged groups. Once again there are wonderful efficient autos available in the market place at present. These manufacturers have earned the right to be number one, two, three, etc. and not dead last with a product few people want. So I don't care what happens to Chrysler but I do hope and wish that my tax dollars be used to help the employees who will be affected by this mess.


KJ in Kingston Ontario
said

It's a long shot -- with a limb in the way -- but I would think the odds are only a little worse for CHRYSLER to recover than for the survival of the other North American auto makers. In the end it's all about having the right price on the right product at the right time.


Pat Pecord
said

I have been a staunch Chrysler supporter since 1969, but the last 10 years have seen a decline in their product. As of now there is not one vehicle in their lineup that I would buy. If they are to survive, they better start listening to what the public wants, and it not the "HEMI"
I don't believe that there should be any bailout. Too little to late is the way I see it. We do not have to waste more money on flogging a dead horse.
If they want to hold a gun to our heads over this bailout, then the only words I have to say to them is "GOODBYE".. Make your cars in the USA and get ready for a 50% surcharge when to try to import to Canada.
Time for our Government to play some hardball..
Where is Pierre when you need him??
"Just watch me" Ring a bell anyone???
Thats who we need back..
Kitchener On.


Durward
said

Let Chrysler go but keep the plants and any unsold cars in Canada until their taxes are paid in Full.


GREG TROLLEY
said

I think they should pull out! Chrysler,GM whom ever wants my tax paying money should close up shop and try for a fresh start at a future date. I drive imports for a reason. So don't make me pay for domestic. So Chrysler pull out or shut up.


Marcus in Burlington
said

This company is the victim of particularly bad management (as is GM, AIG and every other 'cry me a river, please give me a bailout' company. I say the management should be responsible for their mess - let them go under and pass legislation to force the management to pony up for the resultant lawsuits and legal wrangling.


brad
said

If management and labour cannot work together to solve there own problems (wage cuts) then they do not deserve to servive and they sure don't deserve taxpayers money. Can you imagine a Timmies worker making minumum wage supporting a union worker making $34 plus plus plus?


Garnett
said

Let Chrysler pull out of Canada I have no doubt that the other automakers will pick up the slack and the 10,000 or so workers of Chrysler. I just hope Canadians are united and boycott Chrysler products in Canada if they choose to leave.


John
said

Face it folks, like people there are too many car manufacturers in the world. Let Chrysler, GM and Ford go do not spend a dime on them. They have been mismanaged, were not aggressive with unions and other costs in the good times, did not design smaller cars instead have huge cars and trucks that are just overboard in every respect...let them go. I do not want my tax dollars bailing out these dinasours.


Joanna
said

We bought a new Jeep last summer...if Chrylser goes under, I wonder what would happen to our warranty, and everyone else's for that matter...all these co's. And who will repair them...make parts for them...etc. Would the company's troubles stop anyone from buying a North American car these days, despite the incentives?


Gordon in Sarnia
said

You have sat too long for any good you have been doing. Depart, I say, and let us have done with you. In the name of God, go!”


James
said

Let the elderly aunt on life support and absolutely no chance for a meaningful existence, lets give Chrysler a proper send off and pull the plug. This once proud company no longer has what it takes to survive as an automaker. Yes, the consequences of losing Chrysler are bad, but the cost of trying to keep thme in Canada are worse. This is a failing company and more money from the feds will not make a bit of difference. Let's cut our losses and invest the funds earmarked for Chrysler in retraining for workers and investments in other automakers that have a chance of survival.
Just make sure there is somebody left to turn of the lights when she's gone.


Joe
said

I firmly disagree with the concept of Tax Dollars being used to save private business from their own mistakes. I speak this as a 49 year old person who has yet to be able to own a new car or truck. The cost of ownership is way too high for a lot of people, yet Chrysler, Ford, GM think we, who cannot afford their product, should bail them out. That's not right.


Dave Ontario East
said

Several factors here...first, Chrysler owes back taxes (7 figures). Is this going to be absorbed by the Gvt? I'm sure if my business owed them..theyd make sure I'd pay with interest! Second..I will bet that the majority of the CAW workers working at Chrysler all would accept a $20 pay cut, but are afraid to approach the head honcho of the UNion for fear of not going along with "Union" demands.If given a choice to get $20 less in salary instead of losing my job completely, I think that would be an easy choice.The Cdn President of CAW for Chrysler will soon be partly responsibe for 10,000 ppl out of work.Won't be a very popular person for sure.And for Chrysler to threaten pullout is low keyed..they needed to focus on restructuring.How much of the marketshare do they have?
If only 15% then they wont be mass producing cars like before, so why bailout when cars will just sit in dead inventory.Feel sorry for defiant union workers that wont get together to vote for pay concessions.Unemployment Insurance will provide 55% less salary.Really glad I'm not the Union President!!!!


Stevie
said

Chrysler is truly in the driver's seat here. Lewenza and the CAW have no choice. 20% pay cut, or EI.

And remember, EI only lasts so long. And after that, it's $10/hr jobs.

Take it, or leave it.


AJW
said

If people would quit buying lousy foreign imports and start buying good north american cars there wouldn't be this problem. The North American cars are cheaper to fix and are comparable in price with the foreign crap.






GUTSHOT in Thunder Bay
said

Chrysler isnt going anywhere!

How can anyone be so foolish and ignorant to believe they are as bad off as they make themselves out to be?? Government peons open the cash wicket too easily and these smart businessmen will take advantage of it. The money is all they want, and they will tell you any story they can to enable them to get that silly gov cash. 100% of this posturing is just making their case to try and get out of their giant tax bill. and I wager they will.

Chrysler is the #1 seller in Canada for a reason..... they do make the best vehicles hands down, and they know all the management ploys to get any available money. Its all business these days folks, dont take it so personal.

Now theyve jumped on the high cost of labour bandwagon...just like all of you anti-union parrots claiming the same thing. If only the general public knew half of what they think they did, there would be alot less stupid remarks stemming you ignorant folks.

Big business feeds on money. How they get it, they dont care. It could be through gov breaks, tricking labour into fearing for their jobs, or threatening to close up shop altogether. Thats how they got big in the first place.


Dam Union
said

It's time face reality and get rid of UNIONS so company's can become profitable again. I know lots of people who would be willing to work for Chrysler and Ford at a lower wage that they are willing to pay. If you take a good look around, all failing companies were unionise.


No Chryco crap for me
said

I used to be a national fleet manager and the worst products quality wise were always from Chrysler.

Despite that I bought a Caravan in '92 which were supposed to be good and it turned out to be the worst vehicle I ever owned. After 3 months Chrysler didn't want to pay for any more warranty work they told the dealer!! Their customer service care is totally abysmal and finally I had to arbitrate to get things fixed during the warranty period. They still never got the issues fixed and they were finally resolved at a local Canadian Tire Auto center. True story. I won't ever buy Chrysler again. I drive a Honda today and it's a great vehicle. You couldn't pay me to drive a Chrysler literally.




Cory-Toronto
said

I will be so happy when these clowns pack up their circus tents and leave. Let Chrysler go, but seize all assets in Canada. From there those same plants can be used to build a new product from one of the many companys who actually know how to run a business....without unions. Let's just hope that GM leaves before they get their billions, as well.


Dave Montreal Quebec
said

Chryslers latest "sales tactics" and negative publicity of a possible pull-out has put a serious dent in future sales! With the economy in the state it is in..GM and Fords sales have declined considerably.Who will want to visit a Chrysler dealershipo to purchase a car that may not be supported by service, warranty, even parts!Shows that the strageies of Cdn CEOs are poor..not thinking for the present and future.I believe the President of Chrysler CAW will leave Canada before Chrysler does, as he will be very unpopulaqr with 9,999 unionized CHrysler employees who will have difficulty in supporting their families!What Chrysler should have done was; #1 CEOs stop taking bonuses, reduce their pay. Buy a Honda and tear it down to see what makes it tick and retool to build comparative quality car,CAW President instread of holding hard line on salary reduction, to bite the bullet and realize there are thousands of mouths to feed and do their part to accept $20 hrly cut. Chrysler needed to rebuild consumer confidence, instead they all but destroyed it.And they owe big back taxes to Cdn GVT. Unfortunate that Union President shows no compassion to the union workers, instead..being defiant to show the strong arm of the union will end up with extreme unpopularity. Glad Im not in his shoes!!!


Patrick
said

I dont think we should give Chrysler billons of dollars, they are going down the tube in the very near future, let them sink. The CAW will never go down to the hourly cost that Chrysler is demanding, which I think is realistic, if the CAW gives in, what happens to the GM agreement, you can bet your house that GM will come back with new demands to match Chrysler.

Pat in Murillo


wilbil
said

If government(s) only had to deal with just the auto company's that would be one problem but having to wait for the Big 3 to deal with the CAW has created the two problems.

I'm hoping government(s)will just sit back and let them all get their houses in order before granting any of our tax dollars. " What have WE GOT TO LOSE?
IF the CAW would have had ONE Contract with all 3 instead of separately then we wouldn't be hearing "SURPRISE" from Chrysler.

THE CAW is the PROBLEM they don't know how to deal with this in a rational manner because as a UNION you always look at it as "its them against us" Lets show them we mean business by going on strike in this case they no there isn't an option.



genesis
said

I'm 48 years old.
Never been able to afford a new vehicle and never will be able to afford a new vehicle.
Get a grip Chrysler. Your vehicles are way over priced. Your workers are way over paid.
Hell, even your Pensioners make more money than I can ever dream of making. You have never done one single thing to ever help me. It's time I returned the favor.
We won't miss you when you're gone.


:: DO YOUR HOMEWORK::
said

"We bought a new Jeep last summer....."

Obviously, you didn't read consumer reports which overwhelmingly say they are in a word... JUNK & GAS GUZZLERS.

Sometimes consumers get what they ask for due to not doing their due diligence. Next time you probably will because Chrysler will be history. They learned NOTHING from being owned by Benz. Then again Benz quality isn't so hot either. The "me too" crowd will just have to go plebeian and get a reliable Honda.


Al
said

Hey, let Chrysler go. If FIAT wants a stake then let them come in and take over the Chrysler plants. They make very good cars and fuel efficient.


Edwin from Toronto
said

The bailout for auto companies is from taxpayers who cannot afford their products and taxpayers earning less then $20/hr, way less than the fat union members at $76/hr.

These US auto companies will not spend their profit here after they ride out of recession.

Our government is not saving local businesses like Nortel and forestry, why US companies?

We should use the money to increase EI benefit for every canadian to 2 years so that every unemployed canadian can ride out of recession. Not just a group of high paid union workers.


wreck76
said

As much as I do not want to see 10000 people out of work, I would like to see that the thousand turn back to the union and ay "Now what?". What will the great CAW do then?

And once Chrysler is being built in another country, does that mean the sales will go up because it is then an "import"?


bruce in london
said

The fact is,the "big"3 were dead long before this recession.Thier market share has been declining for 10 years while thier costs were rising.It was only the boom years of the 90s that artificially kept them afloat.
The govt. can,t throw scarce $$ down that rat hole.If they give once they will be hooked and have to keep giving to support thier initial investment.It is not the end of the world if one of them fail.In fact it will support a stronger industry once things turn around.Chrysler is 80% owned by private interests who could raise the capital they want from us.It is telling that they choose not to.


Todd (East Kootenays)
said

Did I read that right? Let's see...

$2.3 billion (not including tax breaks) divided by 10,000 Canadian workers is $230,000 each. What? Isn't that a little excessive? Sure we've bailed out fisherman and coal miners in the Maritimes but not at these rates! Let's tell Chrysler to hit the road and give a "transisiton allowance" to Canadian workers so they can move to industries that actually produce goods/services that the world wants (and needs).


Karen
said

Let them go already. I used to sell cars and Chrysler and Jeep & the worst vehicles for safety and repairs. I really don't know how anyone can afford to own a Chrysler. People keep buying their crap because they get on the Chrysler finance merry-go-round and can't ever get off. They're so upside down in their payments, car sales people don't even want to talk to them. They hate their vehicles, but it's not worth even close to what they owe so they can't get out from underneath them to get something different. It's really sad.


ztacy
said

Maybe if these North American auto makers learned how to make a quality product, then canadians would stop buying obviously superior imports.


Don from Ottawa
said

One thing about Chrysler demanding government handouts is that it unites people of different political and social stripes.

Neither free-market advocates nor socialists believe that a private company should be supported with public money. Neither passionate car buffs nor practical consumers find much appeal in Chrysler products. And just about everybody is fed up with the company's obnoxious tone during its final days.

The only supporters seem to be the hardcore union members who see their gravy train coming to an end, the politicians who need their votes, and the occasional person who never heard of Lada and thinks that a government-owned car company would be a great idea.

As for me, I say "Goodbye Chrysler, and good riddance".


Ben
said

I think it is time for Michael Vaughan to brush up on product knowledge. The Ram truck are all new, the Caliber and other compacts are two to three years old. Only items from the Brampton plant are old other than the Challenger. The mini van is still selling well and will be missed in Canada when the govenment addresses the trade deficit problem, because by the time they act, they will be built in St. Louis! Wake up Canada, the US still has all the balls in the air and if they want the jobs moved there, then quess where they are going.


Pat
said

If people are not buying cars what's the point of a bailout...build more cars that just in a yard somewhere. It's cheaper to shut these car plants down until the economy turns around and people start buying. It's much cheaper to put these auto workers on EI and let the car market sort itself out.


Drew in NS
said

The fix is already in, and Chrysler has already decided to leave Canada. They can produce just a good product in Mexico and China for a fraction of the costs... What's done is done!!!!

The economic slowdown is only an excuss they are using as an excuse to leave Canada.

Right now they are teasing the government with a glimmer of hope just to get maximum bailout and tax relief before they pull the plug.

If you think this is far fetched, Ive got 165 million examples from AIG that proves this point.

Forget.... Don't Forgive Chrysler.


Nancy - BC
said

If they want to play hardball then we should too. Seize all their assets and ban their products in this country until all the tax bills are paid.

Given their attitude, can you imagine if a local bar went to the Ontario government and said give us money or we're moving out?


 

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