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The year in words: 2008's most overused clichés

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Jered Stuffco, CTV.ca News

Date: Wed. Dec. 31 2008 6:30 AM ET

When the clock is ticking and developments on breaking stories come over the wires fast and furious, a well-placed cliché is a tried and true way of delivering up-to-the-minute information for readers young and old.

Well, maybe not.

Unfortunately, clichés are lazy, uncreative and annoying to both readers and journalists alike, who cringe when they appear in print, on the Web or during a radio or TV broadcast.

Still, clichés refuse to go away and take on a life of their own. Worse, their continued usage can oversimplify a complex issue, lessen the impact of an important story and in some cases, distort the truth.

Clichés even turn up in the work of great writers, broadcasters and columnists from time to time; not even the editors and writers at CTV.ca are immune to their time-saving charms.

So, as part of a New Year's resolution to crusade against trite and untrue phrases, here's a rundown of some clichés that burrowed their way into the year's biggest stories and lingered like a bad hangover.

Too many 'gates,' not enough answers

Back in February, we had NAFTA-gate: a confusing tale which centred on allegations that Ian Brodie, Prime Minister Stephen Harper's then-chief of staff, allegedly leaked information to the media about Barack Obama's opaque views on NAFTA.

Some commentators said the leak may have cost Obama the Ohio primary, but in the end, he still sailed to victory during November's presidential election.

A few months later, Troopergate surfaced during the U.S. election and effectively stained Alaska Gov. Sarah Palin's wholesome, "hockey mom" image. Essentially, Palin had allegedly used her gubernatorial powers to axe a public safety official who wouldn't fire an Alaska State Trooper who had divorced Palin's sister. The state personnel board later concluded in a report that Palin violated no ethics laws when she fired her public safety commissioner.

Anyway, the partisan battle led to a tangled web of legalese that would confound Matlock. The Wikipedia entry alone has 15,000 words and could soon challenge "Moby Dick" in terms of length.

Back in Canada, the Tories launched an attack website during the federal election which featured a puffin defecating on the Liberal's Stephane Dion. Predictably, the website ruffled, um, a few Grit feathers and reporters dubbed the ensuing political melee "Puffingate."

By contrast, Watergate shook the foundations of American democracy and toppled the leader of the free world.

Even more aggravating is that "Troopergate" has already been used twice before in U.S. politics: first in a Bill Clinton-related scandal in the early 90s, and again in 2007 in regards to Eliot Spitzer, the former New York governor.

Can we move on from "gate" please? The usage itself is a journalism scandal: gategate.

In 2009, let's hope Blagogate, bailoutgate, Averygate and Iggygate don't become political buzzwords.

'The bailout won't end tough economic times'

By now, it would seem that many reporters have a single-keystroke shortcut for the misleading and overused term "bailout."

Initially, we had the $700 billion Wall Street "bailout," and as 2008 ends, reporters and public policy people have again pulled out the term in relation to the Detroit automakers.

Not only is the term trite, but it's also slightly misleading: the automakers are looking for short-term financing which will be used for restructuring. Provided they stay in business, the car companies will have to pay the money back, just like Chrysler did after Washington lent them funding in 1980.

By comparison, a "bailout" is something which parents extend to errant children who rack up credit card debt.

If there was one news story that will define 2008, it was the recession: jobs lost, savings eliminated, financial systems ruined. While the subject matter is serious stuff, some of the news reports have been laughable.

Among the worst is the now-overused phrase "tough economic times" and its many derivatives, which have been bludgeoned to death by reporters, TV anchors and politicos.

Stephane Dion dropped the phrase in his ill-focused and ill-timed address to the nation in early December, when he said: "We believe that in these tough economic times, the government has a role to play."

Sadly, his successor Michael Ignatieff - the "bionic Liberal" and a celebrated author -succumbed to a similarly banal bromide during a November speech when he pledged to "offer the leadership we need in tough times."

Ignatieff's ostensible coalition partners in the NDP were also guilty of wearing out their "kitchen table" metaphor, which intended to relate to regular Canadian families. In fact, Leader Jack Layton used it in nearly every speech during the fall election campaign

Prime Minister Stephen Harper is also prone to word abuse, including his old standby, "let me be very clear."

He's used it several times this year and even used it back in 2004 to deny allegations that he would change Canada's abortion laws.

More recently, Harper used it during the centrepiece of his televised address to the nation in early December: "Let me be very clear, Canada's government cannot enter into a power-sharing coalition with a separatist party at a time of global economic instability."

Okay, Stephen, we believe you now.

But the award for the most overused cliché of the year goes to "Main Street," a colloquialism that has little meaning for anyone under the age of 75 and sounds like it was pulled from the phrasebook of Rich Uncle Pennybags or Scrooge McDuck.

The term also distorts and oversimplifies the financial crisis by pitting the greedy financiers (Wall Street) against hard-working families (Main Street).

'Moving forward' to 2009

The English language is rich with variety, synonyms and colourful modifiers, but once a word is popularized in the public realm, it can be repeatedly overused by speech writers, journalists and politicians.

In recent years, terms like robust, sustainable and stakeholder have been employed so frequently they've nearly lost their meaning.

Eventually, however, terms run their course and they are simply tossed into the historical garbage bin. (Remember when the David Frum-coined "axis of evil" was an omnipresent force in the political lexicon?)

Next year, one cliché that will be inescapable is the already-tired "moving forward" and its equally-irritating sister phrase "going forward." Both aim to imply a sense of progression and optimism, but both are simply too vague and vapid to deliver any real punch.

Still, clichés are great to poke fun at, and at the end of the day, he who laughs last, laughs loudest.

Comments are now closed for this story

Reece
said

Clichés are actually banned from use in our offices especially when speaking with clients.
It's useage isn't even considered funny but more/less damaging to our international image.



Craig Hamilton
said

The one that is at the top of my list is the US election, and Obama's "Yes we can". It will be a wake up call for the average American when he takes office and the reality is "
Actually, no we can't".....


Ronald in Toronto
said

With electronic communications being so pervasive and so immediate, a cliche could be already established, overused and considered, well... cliche by about the time some of us hear it for the first time.

Besides the odd sideways sneer, I wonder if there are other, more substantial penalties for their useage.


Mark
said

Re: NAFTA-gate - you forgotto mention Obama said he was going to renegotiate NAFTA in several speeches.
Re: TROOPER-gate - you forgot to mention that the Alaska State Trooper brother-in-law used a taser on his family during the marriage break-up/divorce.
Re: JOURNALISM 101 - report the facts, don't distort the storty, report the news, and let the public decide.



Don from Ottawa
said

The most overused cliche for 2008 surely must be "Global Warming".

In 2008 you could not talk about hot weather, cold weather, dry weather, wet weather, mood disorders, polar bear flatulence or the number 7 without somebody linking it to global warming. You also could not dispute the science or the politics behind it, for fear of being ostracized. Like all good cliches, however, it is now losing its meaning as people turn their attention to more pressing issues.



Sam C
said

Can we add "crisis" to the list? I was especially aghast at the "constitutional crisis" identified by the ill-fated NDP=Liberal-Bloc coalition; that the duly-elected Conservatives should remain in power.

The real "crisis" is a lack of common sense currently afflicting our politicians.


Sophie, Ottawa
said

What about the word ''elections'', considering the Presidential elections, Canadian elections, Quebec elections?...


Dd
said

Don...people trying to link "weather" to climate change simply don't know what they're talking about. Weather and climate are not the same thing. A single cold or warm day means little. 30 years of them does. The one thing this year that can definitively be tied to climate change is the record loss of Arctic ice. La Nina gave us a cooler winter (as expected) and a lot of ice returned (single year ice), only for it to be lost with the summer heat along with a record amount of multi-year ice.

Global Warming isn't a cliche. It's a greatly misunderstood term (which in itself is not completely true as some areas of the world will get cooler...at least in the short term). Climate Change is the proper term as the immense amount of CO2 we're pouring into the atmosphere will cause extremes of weather (both hot and cold) on its way to causing the extinction of all life (which will happen in the 22nd Century if we don't act within the next 25-40 years).

We are at 387 ppm....87 ppm above the natural high and we're increasing at 3 ppm per year. (Nature takes 1000 years to do that...so throw out the "oh, it's just a natural cycle" cliche...it isn't).

The only cliche that fits here is anything that indicates that humans are an intelligent species...cause naysayers are proving that isn't the case.


Miriam Lafontaine
said

Would the TV media stop using the phrase "too little too late?" PLEASE? Night after night, on the TV news, we'll get a report on some proposed solution to a problem and then comes "BUT, some say it's too little too late."
It's an over used mantra that reinforces the media's negativity about every subject that's reported.


Richard L. Provencher
said

OK if I add one more? "Media Bias" is used so often in articles read and by people I know. Although overused, it is so true. To me the media is so biased in some stories, they no longer report as they should - objectively. Certain newspapers will target one person and jam-pack stories against that person, on and on and on and on. A terrible example is how Al Jazeera reports how the coalition forces have killed civilians in Iraq and Afghanistan. BUT never do they report Muslim suicide bombers killing innocent Muslim women and children.


Jeff
said

Mark, Please re-read the story. It wasn't about the "gate" issues, it was about over used cliche. The only thing worse than the "distorted facts" you talk about, are bloggers like you that don't read the issues they are blogging about!


Jakespeare
said

The Plastic Word 'Media' is a meaningless cliche in dire need of definition. (Me) to (You) media must go through (Them) in order for us to communicreate. Fair is foul and fowl is fare. Our politicians are chickening out.(Bail Out) means using one's parachute to escape trajectory. Only those whose retirement portfolios are fireproof have such silk linings.


Earl Robert
said

The best cliche is "Gate". Let's "Investigate" the news media. The only problem is, they control the "Gate".


Bill
said

"So real". I am so sick of hearing this it makes me want to puke.


Denise
said

Dd, please don't use a story about cliches as a pulpit. You've just lost all credibility by preaching to people. This is a light-hearted look at cliches, not an Al Gore lecture series.


Brian in Nanaimo
said

You people have far too much time on your hands if simple words and their use cause you grief. Go and do something productive with your lives. Work hard, be happy and these little trivials will be exactly what they are: a waste of time. This is the second year I've seen a story on this ridiculous subject. Sheesh.


bill
said

how about"clearly"? this one does make me puke.


Mike
said

Well, get out the thesaurus,there will be a whole new batch of "gates" and "isms" before the lustre wears off our bright and shiny New Year. HNY everyone!


Eileen25
said

The one that annoys me is when someone says "having said that" then goes on to state the exact opposite! What a waste of words.


Worker
said

The one that annoys me the most and I think they must push it at some business underground is "on a go forward basis". Some management people seem to spend hours looking for places to use it. The only thing I can counter with is "LMAO" at how lame they are and how clever they think they are. It's just another way to say we are changing what we do and we don't want your input.


Jasper
said

I am tired of hearing the over use of the word, "SO". It makes adults sound like 13 year old air heads.


ME
said

Have you noticed all these so called cliches are from politicians trying to get noticed. They may have been started by them but the media are the ones who perpetuate them. If they would just report the news there would be no cliches. Politicians and news reporters have one thing in common though--they both thrive on sensatinalism and catch words--any thing for a story people will remember.


A Digby
said

Absolutely, you know! About this political crisis, its like hearing hockey players give a give a media interview - ya know. I thought he was gonna hit me so I hit him back first; huh?. I am sure we can weather this storm; we simply need to down-size, right-size, re-engineer, care, share and nurture. With these new team building exercises, we can communicate our collective ideas to management and rededicate ourselves to our mission. Your choices are to help drive the steam roller, ride on the steam roller or be crushed under it. Having said all that baffle-gab, please remember all yu's guys that it is fear and greed that drive ambition and have we seen a lot of that this year, ya know eh.


Haven't drunk the koolaid
said

DD - look it up, global warming stopped in 1998. Climate change is a crock - the climate is always changing. Greenland isn't called that for no reason - 1,000 years ago it was warm enough to farm and sustain large trees.

You probably missed the documentary last month on CPAC about a geologist who found the 4.5 million year old remains of full sized oak trees in the Canadian Arctic.

30 years ago scientists were all up in arms because they said they had proof we were heading into an ice age.

Nothing remains static on the planet and it's the height of arrogance to assume you can do anything to stabilize it.


David B
said

"Moving forward" and "going forward" have been two of my least favorite cliches for years now. Thank goodness the rest of the world is catching up.

Can we add the whole practice of changinge nouns to verbs to the list? I don't want to "productionalize" anything. Nor do I want to "action" some items. I don't want "face time" or to "interface" with my peers.

Now if we can do away with "like", "you know" and all the other space fillers people use we won't sound so like dumb, you know.


That Satisfying Crunch
said

Sometimes a cliche is just what the doctor ordered.


Damian (Toronto)
said

Hey, for me, it was the whole "global warming" circus which just got so ridiculous I was forced to tune it out. It became a religion, shoved down people's throats, and the act of even asking questions about it became treason and heresy. That attitude practically forces thinking people to oppose and reject what's being forced, if we're not allowed to ask questions about something, it's not science. It's blind faith = religion.


Frank In Russia
said

Its not "Global Warming" anymore its "Climate Change" )))


REDSTAR
said

GRASSROOTS. Now there is a cliche'. Liberals have to get back to the grassroots. Everytime I hear this cliche I want to puke. Liberals don't care about grass roots. That is why they get about 26% of the popular vote, I just can't figure out who is stupid enough to fall for the cliche party of Canada.


John Palermo
said

Hmmm,
I usually check the news on CTV.ca a couple of times a week and I hadn't heard before a single one of those cliche's mentioned.
Maybe I just don't pay attention to the wording. A lot of the commenters have identified more annoying cliches.


LL in Oh-En-Tee (again)
said

.....and another thing. Why does the media always call everything "controversial" Example. The government of the day introduces some sort of new legislation, a half dozen protesters ( from a country of 30 million) wave placards somewhere and voila! It's controversial.

Do not worry CTV, you're still the best online news source.


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