CTV News | New market demand spurs Honda to record quarter

New market demand spurs Honda to record quarter

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Canada AM: Success contrasts Ford's big loss

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The Associated Press

Date: Fri. Jul. 25 2008 9:57 AM ET

TOKYO — Japan's Honda Motor Co. reported record profit for a fiscal first quarter Friday as sales growth in new markets offset the damage from a stronger yen and soaring material costs.

Honda earned US$1.68 billion in the April-June quarter, up 8.1 per cent from the same period the previous year.

Sales for the quarter dipped 2.2 per cent from a year ago to US$26.79 billion, largely because the rising yen eroded the value of the automaker's overseas earnings.

If the yen's value had remained the same against the dollar, sales would have jumped about 7 per cent, Honda said.

The Tokyo-based manufacturer of the Civic and Accord compacts has been benefiting from its reputation for making cars with good mileage. Honda sold more vehicles worldwide than in any other fiscal first quarter at 962,000 vehicles, up 1.7 per cent on year.

Demand for Honda products is booming in Asia, Brazil and other new markets, making up for declines in vehicle sales in the U.S., Europe and Japan, it said.

Cost-cutting, the decrease of auto discounts in North America and a lift from equity-related income from Chinese affiliates added to a strong performance, according to Honda.

Honda said it plans to sell 4.08 million vehicles for the fiscal year ending March 2009, up 3.9 percent from the previous year.

The plan is optimistic amid emerging worries among many of the world's automakers about faltering growth.

Honda gave a pessimistic outlook for profit for the current fiscal year at US$4.58 billion, down 18.3 per cent from the year ended March 31, 2008. It expects fiscal year sales to climb 1.1 per cent to US$113.36 billion.

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steve
said

Honda is a very well managed company. I visited their manufacturing plants in the 1990's as a supplier and back then you could see the motivated employees, fair employment practices and attention to detail that makes a great company. Their focus on practical products has now put them in a very good position. I also had the opportunity to visit the car plants in Birmingham, England,at the same time. At one time Birmingham was the world leader in auto production. Today, no vehicles or parts are made there and there are many social problems because of the unemployment. The old line companies in North America; GM, Ford and Chrysler, are half way between these two extremes. This is of national importance to Canada and of particular importance to Ontario. The management culture in the old line companies must change and the union culture must be completely changed. We have the skilled workers, we have the capital and we have the technology to meet the challenges of a changing market, but we need the positive attitude and the common sense management practices to take hold before we can turn this industry around.


Honda rocks!
said

Honda is indeed praised! I own 93' Honda Prelude for past 4 years and I never had any problem other than one time oil leak. Cost me $200 to repair while my previous Ford 92' cost me $800 to repair windsheild wiper!!!.

Proud to be Honda owner. That ought be their new slogan.


Steve in Fredericton
said

Steve: That's probably one of the best descriptions of the current state of the North American auto industry I've ever heard. I think you're exactly right. Unfortunately, I also think the industry (and we as a culture) cannot possibly make the kinds of changes you indicate are required to make auto manufacturing a viable enterprise in North America. Our workforce suffers from a "sense of entitlement" that cannot be sustained through heavy-handed union demands for higher wages and more benefits. Our industry execs are grossly overpaid and as long as they can run a business into the ground and still make their personal fortunes, there's no incentive to become efficient or competitive in the long run. In the end, we're going to be driving imported vehicles.


CC
said

I think that GM and Ford should take a few lessons from Honda. Maybe some of those people in southern Ontario would still have jobs. I wonder why all the people screamng at the oil comanys for making a few billion in profits, aren't screaming at Honda for a projected "$4.58 billion" profit? Companys invest when they don't make money to reap the benefits later when the market is in their favour. Honda is a giant, and will keep growing. And rightly so.


Dean
said

I think Buzz retired just in time. However, I believe that the alleged management should also be entirely replaced since it also appears to be completely incompetent and unknowing of how to stay on top of a changing world. Bad management creates a hostile environment and thusly, a very strong and militant union. Close down the big three and start over. Fresh faces, new ideas, worker consultation all lead to a better environment which leads to better productivity.


Better by design, better for consumers
said

If you ever want to see just how good a Honda is then park a running Civic next to any other car which is running and you will instantly see the difference in engine build and quality.
Honda engines are built to such high tolerances it literally purrs compared to anything the so called Big Three can produce or even a Toyota Corolla for that matter. Therein lies one of the reasons why Honda is doing so well.

Honda's attention to detail and quality is setting the benchmark for mass produced vehicles and they deserve a lot of credit for raising the standard and not lowering it like the "Big Three" have done time and again.




Tom
said

I own and have owned a lot of Honda products and they are very well made and very reliable. When talking to others they too say nothing but good about their cars, generators, and outboards. Good for Honda. I hope they keep making dependable quality products. I own a couple of import small vehicles. When it came time to choose between an import and a domestic vehicle it was pretty easy and test driving both types. The quality and track record of the imports were much better. I would have liked to bought domestic but wanted a higher quality more dependable product. It was nice to have that choice available. Good for Honda!


Max
said

This is outrageous! Clearly Buzz Hargrove needs to sit down with Honda management and discuss with them the key measures that could be taken to stem the tide of company profit.

As well, executive management at GM, Chrysler, and Ford could teach Honda a thing or too about what it's like to squander billions of dollars on crappy product designs and ride a half-dead donkey into the corporate sunset.



A winning philosophy that works for Honda
said

This is a huge lesson for management of the Big Three car manufacturers in America.

Instead of focusing on how cheap you can get away with building a car and trying to make a profit try building the best car you can for consumers within a price range and the profits will follow!








Rocket
said

The name Honda brings one word to mind: Reliable.

You see many Honda cars on the roads that are much older but still run like a top. Who else makes a car that you can buy second-hand 15 years old for a few hundred dollars AND STILL drive it a few years?

It's not just the Honda cars...it's the entire brand! My lawn tractor is a 1989, my push mower is a 1992, the snowblower is a 1993, and even my Generator, a 2200 watt machine from 1988 runs perfect with regular maintenance (fresh oil, some grease, and check the spark plugs...that's it!) Even my motorcycle is a Honda VTR-1000 that runs like new.

The North American (and even some of the foreign brands) manufacturers could learn a lot from Honda.


Sylvain
said

Proof that the recent north American auto maker woes is due in great part to poor management and lack of vision.

For several years GM,Ford and other North American car manufactures reaped unreasonable profit from the sale of large gas guzzling SUVs and sports cars. It should have been clear several years ago as the price of petrol started to hedge up that this was not sustainable.

And while I keep hearing these company executives say "it all happened so fast", the writing was on the wall several years ago. They chose to ignore it till it was to late. Greed has now cost thousands of man and women there livelihoods.

Someone should go after the management for flailing to do their jobs! Its a sin!


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