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New market demand spurs Honda to record quarter
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The Associated Press
Date: Fri. Jul. 25 2008 9:57 AM ET
TOKYO Japan's Honda Motor Co. reported record profit for a fiscal first quarter Friday as sales growth in new markets offset the damage from a stronger yen and soaring material costs.
Honda earned US$1.68 billion in the April-June quarter, up 8.1 per cent from the same period the previous year.
Sales for the quarter dipped 2.2 per cent from a year ago to US$26.79 billion, largely because the rising yen eroded the value of the automaker's overseas earnings.
If the yen's value had remained the same against the dollar, sales would have jumped about 7 per cent, Honda said.
The Tokyo-based manufacturer of the Civic and Accord compacts has been benefiting from its reputation for making cars with good mileage. Honda sold more vehicles worldwide than in any other fiscal first quarter at 962,000 vehicles, up 1.7 per cent on year.
Demand for Honda products is booming in Asia, Brazil and other new markets, making up for declines in vehicle sales in the U.S., Europe and Japan, it said.
Cost-cutting, the decrease of auto discounts in North America and a lift from equity-related income from Chinese affiliates added to a strong performance, according to Honda.
Honda said it plans to sell 4.08 million vehicles for the fiscal year ending March 2009, up 3.9 percent from the previous year.
The plan is optimistic amid emerging worries among many of the world's automakers about faltering growth.
Honda gave a pessimistic outlook for profit for the current fiscal year at US$4.58 billion, down 18.3 per cent from the year ended March 31, 2008. It expects fiscal year sales to climb 1.1 per cent to US$113.36 billion.
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I applaud the budget, even though Health Care and education may stay unscathed. Sadly this cannot last and I worry to later this year where cuts will become enviable. If anything, this provides the Wildrose Alliance plenty of ammo when an election is called.








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steve
said
Honda rocks!
said
Proud to be Honda owner. That ought be their new slogan.
Steve in Fredericton
said
CC
said
Dean
said
Better by design, better for consumers
said
Honda engines are built to such high tolerances it literally purrs compared to anything the so called Big Three can produce or even a Toyota Corolla for that matter. Therein lies one of the reasons why Honda is doing so well.
Honda's attention to detail and quality is setting the benchmark for mass produced vehicles and they deserve a lot of credit for raising the standard and not lowering it like the "Big Three" have done time and again.
Tom
said
Max
said
As well, executive management at GM, Chrysler, and Ford could teach Honda a thing or too about what it's like to squander billions of dollars on crappy product designs and ride a half-dead donkey into the corporate sunset.
A winning philosophy that works for Honda
said
Instead of focusing on how cheap you can get away with building a car and trying to make a profit try building the best car you can for consumers within a price range and the profits will follow!
Rocket
said
You see many Honda cars on the roads that are much older but still run like a top. Who else makes a car that you can buy second-hand 15 years old for a few hundred dollars AND STILL drive it a few years?
It's not just the Honda cars...it's the entire brand! My lawn tractor is a 1989, my push mower is a 1992, the snowblower is a 1993, and even my Generator, a 2200 watt machine from 1988 runs perfect with regular maintenance (fresh oil, some grease, and check the spark plugs...that's it!) Even my motorcycle is a Honda VTR-1000 that runs like new.
The North American (and even some of the foreign brands) manufacturers could learn a lot from Honda.
Sylvain
said
For several years GM,Ford and other North American car manufactures reaped unreasonable profit from the sale of large gas guzzling SUVs and sports cars. It should have been clear several years ago as the price of petrol started to hedge up that this was not sustainable.
And while I keep hearing these company executives say "it all happened so fast", the writing was on the wall several years ago. They chose to ignore it till it was to late. Greed has now cost thousands of man and women there livelihoods.
Someone should go after the management for flailing to do their jobs! Its a sin!