CTV News | Ford reports biggest quarterly loss in its history

Ford reports biggest quarterly loss in its history

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CTV.ca News Staff

Date: Thu. Jul. 24 2008 3:07 PM ET

One of the world's oldest automakers, the Ford Motor Co., posted its worst quarterly performance in company history Thursday.

Ford lost US$8.7 billion in the second quarter as buying trends shifted away from gas-guzzling trucks and SUVs towards fuel-efficient small vehicles and hybrids.

Thursday's net loss factors in $8.03 billion in write-offs due to large declines in U.S. truck and SUV sales. Shares dropped $3.88 per share in the second quarter, compared with a year-ago net profit of $750 million or 31 cents per share.

The company said Thursday it has enough liquidity to weather the economic downturn without the need for more loans.

"We are pleased that we went to the capital markets at the right time," Ford President and CEO Alan Mulally said in a conference call with investors and media, according to The Associated Press. "We have the scale, the expertise and the financing to execute our plan."

In an effort to adjust to new economic realities, the company also announced Thursday it will become the latest North American automaker to make efforts to adapt to a rapidly changing market. Ford said it will significantly accelerate its transformation plan, adding new fuel-efficient small cars to its North American offerings and realigning production schedules.

Wall Street responded negatively in early morning trading, despite the announcement that the company will retool some plants to build smaller, more fuel efficient vehicles. Ford shares fell 58 cents to $5.45 in Thursday morning trading.

Ford will bring six small cars from its European line to North America by the end of 2012 and will realign three truck and SUV plants in the U.S. to build the smaller vehicles.

Ford is also accelerating the introduction of its EcoBoost fuel efficient motors and new four-cylinder engines, as well as boosting hybrid production.

Buzz Hargrove, the president of the Canada Auto Workers union, was not optimistic about Ford's plans.

"It's hard to be positive or to get excited about this," he told CTV Newsnet Thursday.

But he said that he hoped that the plan to bring in the European cars will result in new investment in North America.

Here is a list of the plants that will undergo conversions:

  • Wayne, Michigan's truck plant, which currently builds the Ford.
  • Expedition and Lincoln Navigator full-size SUVs, will be converted beginning this December to produce small cars.
  • The Cuautitlan assembly plant in Mexico, which currently produces F-Series pickups, will be converted to begin production of the new Fiesta small car for North America in early 2010.
  • The Louisville, Ky., assembly plant which builds the Ford Explorer mid-size SUV, will be converted to produce small vehicles beginning in 2011.

"What you're seeing is kind of a bubble that we're going to go through ... but early on we're going to see cost savings because of the economies of scale that we're getting as we develop more and more vehicles off of fewer platforms," Chief Financial Officer Don Leclair said.

With files from The Associated Press

Comments are now closed for this story

eskiefan
said

It's good news that North American vehicle manufacturers are finally catching on. Unfortunately for Ford (and especially its workers) it took an $8.7 billion kick in the pants to wake up. Everyone else saw this coming years ago. Always optimistic: better late than never.


Saskatoon Jay
said

I'm curious how a company that loses $8 billion in 3 months will last until 2012 to make the changes it plans??


Dean
said

Are you telling me that the "big three" just figured out there is a changing market? The "change" has been coming for years. People are fed up with lousy quality cars and trucks that are way over priced for what yoiu get. Buy an import and the car/truck runs well and seemingly forever and has very few problems. How much do these Einsteins get paid and for what? Who couldn"t see this coming?


Adam, Ottawa
said

SUV's and pickup trucks have become the Chrysler Newports of our era. Funny how we learned our lesson once... along came the K car and the Honda Accord. In sync with the easing fuel prices was our appetite to drive unnecessarily large vehicles. The automotive marketplace proves that history is indeed cyclical.


George
said

I was surprised during recent visits to Australia and Europe at the number of vehicles with Ford and GM labels. Well over 90% were models I have never seen in North America. These guys have been building small cars for years, but didn't have the brains to make Can/US models.
If each company settled on 8 or 10 models that were sold worldwide, they would soon be making money.


Jim McB
said

When compared to the GM announcements, this one makes sense. The response time is a bit slow but considering the logistics involved and the motivastion of a unionized workforce, it is probably as fast as they can move.


Dave, BC
said

What people don't seem to realize is that the reason the 'big three' continued to make the big gas guzzlers was because there was still high demand for them. Now that consumers are responding to gas prices enough to warrant change, the market has to follow. Why do you think Toyota started making larger trucks with bigger engines in them? They wanted a piece of the large truck market, because it was a very lucrative one for quite some time.


Dale
said

I saw a report yesterday that the Fiesta (Diesel) that is going to be first made for the European market will get 75 mph. WOW

I would buy that car in a heartbeat


JWH
said

They didn't lose 8b in 3 months. Their revenue is down that much. Its how the stat it that makes it sound so bad... when in reality its not as bad as they say. I think its just to gain leverage in the fight to rid the company of unions.


D. K.
said

Great for Ford to see the light but how many Toyotas, Hondas , Mazdas and Nissans will be sold in four or five years . These companies already have a track record for good quality small fuel efficient cars.Strange that Ford has to go to Europe to get cars that will save the company. The Big three are getting the message out way too late and GM still does not get it. Their announcement this week was for the v-8 powered Camaro and a $100,000 Corvette that will do 330km/hr.Now that somehow makes you wonder if they really want to survive in this market. Makes you wonder if any of the big three can build good quality fuel efficient cars. To me it looks like they know they can't compete therefore will not.


BB in B.C.
said

The last time I checked a good import was a pricey option and you would need to back up the clock at least 10 years to find quality concerns the like of which these comments refer to often. Considering most imports aren't union made I'd say the big 3 have done well to stay in the running. The world is changing so brush up on your Japanese and learn to like rice because you can get a V-8 import truck now and we're jumping ship. We'll just sell the rest of our country to them and retire 'cause there's no manufacturing jobs left here.


JON
said

I'm pleased as a consumer to see european cars coming to NA as I have seen the products there on the FORD web sites and driven a few in Europe and these units will surprize the NA consumer as they are superior to the second class small units we have been subject to in the past from FORD and GM. Ford are not losing money in Europe on their units only in NA.


jt
said

Ford didn't just learn this, they knew it was coming. They have been moving to more fuel efficient products as well as drastically improving quality. You can't change a giant automaker that was based solely on trucks over night. Everything detailed here was already planned, it has simply been given priority. Ford does well around the world, their only weak spot is really in North America

Detroit was not the only one blind sided by all this either. Toyota not long ago released their new Tundra and built capacity to manufacture over half a billion. That wasn't the smartest move at the time. Every US industry is suffering. The market for vehicles is shrinking. Even Toyota has been losing sales. Its difficult for everyone.


Linda
said

I think it's wonderful!!! Good on you Ford!!! I am a Ford owner and the quality is equal to and surpasses foreign made vehicles!
The Ford Fusion is an amazing car...price is fair and excellent gas milleage! I prefer it to the Honda Accord.



Steve
said

I'm actually amazed by the smug attitude of many of the comment writers. As I walk around my neighborhood or drive around the city, I see many, many, many families have purchased these so-called gas-guzzling relics; I guess the purchasers of these vehicles couldn't "see this coming" either? Did the big three collectively point guns to these customers' heads and force them to buy these products?

What's truly amazing is that, now that people are fully realizing the true costs of their own actions in their wallets, they expect companies to respond overnight. 2012 not soon enough to bring about new models? You know it takes four to six YEARS to launch a new model from scratch that meets all North American requirements for crash worthiness, safety and, yes, fuel economy.

For many years after the oil shocks of the early 80's car companies offered a wide assortment of small-to-medium sized CARS but guess what? NOBODY BOUGHT THEM - they moved to big hulking trucks instead. And the companies gave the customers what they wanted. Arguably a smart business decision (albeit a short-term one).

If anything, the big companies, having determined their long term plans are not appropriate to new market realities, should be congratulated on making whatever changes they can make (again, recognizing the long lead times they face).


CJ
said

I need to become a CEO. Alan Mulally was given 18.5 million to leave Boeing and go to Ford. How will an aeronautical engineer save Ford, who knows? His contract clause states he gets 11 million if Ford decides to change the top executives before the contract expires in 2011. As it seems, you do not need to know anything about the auto industry to hit the jackpot. Yet, he'll decide the fate of many employees, plants, and so forth. So come hell or high water, he's set for life.


KL
said

Attention Ford, the market isn't "rapidly changing" - you are simply slow to adapt. Toyota and Honda and I'm sure a slew of other foreign auto manufacturers figured it out long ago. You are only NOW announcing major changes. How many years have the consumers signalled to you not to build boxy gas guzzlers? Yet how many times have you come back with this retro-nostalgic boxes? Sometimes I believe North American manufacturers would rather die than to adapt to what the consumers are demanding. My Honda Civic is sleek and has a kick ass fuel economy. Build something like that and I'd gladly buy north american - I don't want to buy foreign but Honda knows what I want even before they build it.


fitzz
said

OK! So drop the other shoe: what are the Canadian downsizing implications? Where? When? How many jobs?

You can just bet that the unionist whine is just waiting to start.


Hybrids Please
said

Fuel Efficient doesn't cut it anymore - Bring on the hybrids!!!





Car Nut
said

Linda, the Ford Fusion is really just a Mazda 6 with a different body! Mazda 6 engine, Mazda 6 platform. Mazda is a Japanese brand.

I understand that it takes approximately 5 years to develop a car. However, Ford does not even have a car to compete with the Yaris (Echo)/Fit/Versa/Rio/Accent. These companies use "global" cars instead of having a different product for each market. These cars from Asian manufacturers have been around for a few years. It will take Ford until 2012 to even compete with these models. No wonder the company is in trouble!


VNJ
said

Personally, I'd like to see the big 3 focus on building an SUV, Truck or Van that is family oriented that gets good gas mileage. Sometimes, a 'small' car just does not cut it with a young family. Face it, you get 3-4 kids that are involved in sports, or you need to take the kids with you to do grocery shopping, small cars are useless to you.

This is especially true in rural communities, where Vans and SUV's will probably stay the norm. We can't take the 'bus', or tell our children and their friends to get a 'bus' pass...you won't find bus services in places like Smiths Falls, Carleton Place, Monkland etc.

Give us a Van/SUV/Truck that gets good mileage, and the sales will explode.


Joan
said

Hello people !!!! there are still some of us who do not live in a city or town in snow country and some of us still need a 4 wheel drive small SUV.Not all of us can get away with a tiny car and I for one have no other option during the winter,widowed and in a rural area---no public transit!!! I also feel very unsafe driving a small car.I can hear the comments now.


Al
said

Everyone blames the big 3 for not changing earlier.

Its Ironic however that untill this year, the consumers were still purchasing SUVs, trucks and vans 4-1 over cars even though small cars were available.






BCDJT
said

Perhaps Ford needs to build a nice 'Family Car' that everone can enjoy, just like the new 2009 Chev Corvette, now here's a car that the average family could use - it gets 9L/100Km, and you could really get to the grocery store and back quickly doing it's 330Km/H. No wonder the NA manufacturer's are loosing money designing cars like this - ridculous - I ask you - where can you, where in NA can you drive 330Km/h - if NA manufacturers spent more of their money developing cars that 'EVERONE' could use perhaps they would not be in the situation they are in now. Just my 2 cents worth.


PBW
said

Several posters note that the Europeans have been building fuel efficient cars for years: they are absolutely correct. However, what they also do not point out is that Europeans pay at least twice as much as us per litre of gas or diesel, the difference being not in actual per-barrel cost, but in additional taxes. Check out prices in Norway, which is one of the world's top exporters: they also have the highest prices in Europe.

If it takes heavy taxation on fuel to force the Big Three to produces efficient engine for the North American market, then governments should apply those taxes. The big three have purchased European munufacturers who long ago developed low consumption engines: they can easily bring that technology home.

But that would mean admitting that Euro designers are smarter, wouldn't it.




Jimbo
said

Let's hope Ford is successful, because BMW, Subaru, Nissan, Hyundai etc who employee nil manufacturing jobs in Canada (or Toyota and Honda which employ relatively few), will not pick up the slack for Canadian workers.


D.S
said

atleast FORD is converting their truck an suv plants to build smaller fuel efficient cars,not closing them for good like GM it seems like FORD IS TRYING TO KEEP MORE ITS PEOPLE WORKING.


MHR
said

Sorry! Ford is forigen also and I am still going to buy Honda. I prefer them since my first car was 1992 Ford. I had to sent it to garage every 2 months while I am in college. I bougtht an 1993 Honda Prelude and I had this for past 4 years and I sent it to garage twice for maintance. I am far more than impressed with HONDA. I would like to share that with you all. Good for FORD on downsizing but once their car quality is realiable then I will buy one.


Teslin Tinsoltin
said

Ford should go electric and offer a choice to consumers. Ford is the most likely to suceed other than GM which has lower odds. Ford actually makes a much better long term investment than GM other than Japanese car firms..


Anthony Pope
said

As a retired Canadian employee who has the 'man on the ground' view of the situation, we discussed the implimentation of smaller cars into North America over 20 years ago.. Our upper management could not see this, as they lived their lives in a bubble which did not include the average man. This was, and is, very disturbing to the employees on the workshop floor, who believe their management have no concept of reality of the regular person.


Chilling in SW Ont
said

I think we all need to recognize that there was an unprecedented market shift that has caught all automakers off guard. Even Honda and Toyota are having problems selling Pilot’s, Ridgeline’s, and Tundra’s. The increase in oil prices coupled with a slowdown of the US economy elicited a step change in the buying public’s automobile choices. If the US economy was robust, people would still be buying F-150’s despite the fuel costs. Ford is probably in a better position to respond than GM as they have a good global stable of fuel efficient cars. The government mandated switch to low sulfur diesel was lucky as most European Ford’s are diesels.


Fredhu in Montreal
said

It's high time the US manufacturers bring over to North America the fine smaller cars they build for the rest of the world. Why wasn't it done sooner?
Also, all cars should offer hybrid powertrains withiut charging too much more for them.

I just took delivery of a 2009 Toyota Camry Hybrid a month ago and average 6.5L/100 per tank while driving the car normally which means about 860km per 65L tank, much better than my previous car (Pontiac GrandPrix with V6 3.8L Supercharged which gave be at best 12.5L/100 combined driving if I drove it gently).

Hopefully it is not too late for US manufacturers to turn around, in the meantime I will be enjoying my US built Japanese car, saving about 45% on gas with a green smile to top it of! :-)



Dan
said

To "BB in BC". Maybe you should check to see where these foreign cars are made before you start talking about the loss of jobs. Hondas are made in Allison, ONTARIO and Toyotas are made in Kitchener, ONTARIO with a new plant opening up in Woodstock, ONTARIO. Not to mention all the other plants located throughout North America. The only jobs being lost are with those companies that haven't realized the shift in the market.


John
said

I agree with George, I have been to the UK twice and also was supprised especially with the number small Ford cars and vans. I mentioned to my friends a number of times, how come Ford don't make these cars in North America. Why didn't they take the advice of the ordinary consumer that for years have been demanding smaller fuel efficient cars. But I guess the high priced car designers know best ???


Sheldon in Alberta
said

Geez is this a surprise?? No! The big 3 are sinking like rocks in a lake. Look at the boring products they put out, the quality of the product and more importantly the price of the product. Sorry, but why would I buy a domestic product when I can get a good quality import for a very comparable price? 0% interest rate over many years just does not cut with me and obviously with others. Maybe these execs/designers/etc. should make a trip down to Asia and see what quality is.


London Mike
said

The comments here make it seem like the only thing that matters is fuel consumption. If gas were to go to 90 cents per litre in the fall, the SUV/truck market would rebound. Lots of people want to drive a living room on wheels.


MN
said

I respect the move to smaller cars, given the push to be more fuel efficient and environmentally appropriate. It's just that the life stage my family is at, a small car is a joke. I have 3 kids under the age of 4, plus 2 dogs, and if we want to even consider going away to the cottage for a weekend, you can imagine all the gear we require. Our search for a vehicle got narrowed very quickly - how many vehicles can fit 3 car seats across the middle row? Plus, we haven't even hit the sports stage yet, my family will require large vehicles for years to come.

I'd love to be able to NOT contribute to the problem but we're stuck. I agree with the comments above, give me a large vehicle (that I can AFFORD) that is fuel-efficient and environmentally appropriate, and I'm sold. In the meantime, we remain the typical 'contributing to the problem' mini-van driving, gas guzzling, tight-budgeted young family.


Leslie, Peterborough
said

When I visited Europe three years ago, I rented a Peugeot 307 hatchback with a tdi diesel engine. It was spacious for four, accelerated smartly, cruised the Autobahn effortlessly at 150 kph, AND returned a real world average fuel consumption of 6.6/100!
I investigated upon my return and found that the wonderful engine which made this car so great was the product of a joint venture between Peugeot and, wait for it, FORD. The big three have or have access to all the leading edge technology.
The reasons we aren't driving these vehicles are several, and its partly our own fault. What stands out is our willingnes to be lead by advertising (think bottled water!). This means that the big three found it cost them less and thus increased their profits to convince people to buy SUV's etc. Of course their job was made much easier by the historically low price of fuel. I may be cynical, but I can't help but wonder if their tardiness in adapting is related to a desire to divest themselves of high priced help.


Sharon
said

I purchased a ford tempo when was in university and it was a piece of garbage. Now I only buy small imports and they are worth every penny of the extra price. I hope that the price of gas continues to increase,so that people will change there ways and stop destroy the planet!


Daniel H
said

I just bought two ebikes. That should work well until the electric cars catch up, then we won't have enough electricity. People could save a lot of $$ on gas if they slowed down a quit racing from traffic light to traffic light.


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