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Ford reports biggest quarterly loss in its history
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CTV.ca News Staff
Date: Thu. Jul. 24 2008 3:07 PM ET
One of the world's oldest automakers, the Ford Motor Co., posted its worst quarterly performance in company history Thursday.
Ford lost US$8.7 billion in the second quarter as buying trends shifted away from gas-guzzling trucks and SUVs towards fuel-efficient small vehicles and hybrids.
Thursday's net loss factors in $8.03 billion in write-offs due to large declines in U.S. truck and SUV sales. Shares dropped $3.88 per share in the second quarter, compared with a year-ago net profit of $750 million or 31 cents per share.
The company said Thursday it has enough liquidity to weather the economic downturn without the need for more loans.
"We are pleased that we went to the capital markets at the right time," Ford President and CEO Alan Mulally said in a conference call with investors and media, according to The Associated Press. "We have the scale, the expertise and the financing to execute our plan."
In an effort to adjust to new economic realities, the company also announced Thursday it will become the latest North American automaker to make efforts to adapt to a rapidly changing market. Ford said it will significantly accelerate its transformation plan, adding new fuel-efficient small cars to its North American offerings and realigning production schedules.
Wall Street responded negatively in early morning trading, despite the announcement that the company will retool some plants to build smaller, more fuel efficient vehicles. Ford shares fell 58 cents to $5.45 in Thursday morning trading.
Ford will bring six small cars from its European line to North America by the end of 2012 and will realign three truck and SUV plants in the U.S. to build the smaller vehicles.
Ford is also accelerating the introduction of its EcoBoost fuel efficient motors and new four-cylinder engines, as well as boosting hybrid production.
Buzz Hargrove, the president of the Canada Auto Workers union, was not optimistic about Ford's plans.
"It's hard to be positive or to get excited about this," he told CTV Newsnet Thursday.
But he said that he hoped that the plan to bring in the European cars will result in new investment in North America.
Here is a list of the plants that will undergo conversions:
- Wayne, Michigan's truck plant, which currently builds the Ford.
- Expedition and Lincoln Navigator full-size SUVs, will be converted beginning this December to produce small cars.
- The Cuautitlan assembly plant in Mexico, which currently produces F-Series pickups, will be converted to begin production of the new Fiesta small car for North America in early 2010.
- The Louisville, Ky., assembly plant which builds the Ford Explorer mid-size SUV, will be converted to produce small vehicles beginning in 2011.
"What you're seeing is kind of a bubble that we're going to go through ... but early on we're going to see cost savings because of the economies of scale that we're getting as we develop more and more vehicles off of fewer platforms," Chief Financial Officer Don Leclair said.
With files from The Associated Press
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I applaud the budget, even though Health Care and education may stay unscathed. Sadly this cannot last and I worry to later this year where cuts will become enviable. If anything, this provides the Wildrose Alliance plenty of ammo when an election is called.








Comments are now closed for this story
eskiefan
said
Saskatoon Jay
said
Dean
said
Adam, Ottawa
said
George
said
If each company settled on 8 or 10 models that were sold worldwide, they would soon be making money.
Jim McB
said
Dave, BC
said
Dale
said
I would buy that car in a heartbeat
JWH
said
D. K.
said
BB in B.C.
said
JON
said
jt
said
Detroit was not the only one blind sided by all this either. Toyota not long ago released their new Tundra and built capacity to manufacture over half a billion. That wasn't the smartest move at the time. Every US industry is suffering. The market for vehicles is shrinking. Even Toyota has been losing sales. Its difficult for everyone.
Linda
said
The Ford Fusion is an amazing car...price is fair and excellent gas milleage! I prefer it to the Honda Accord.
Steve
said
What's truly amazing is that, now that people are fully realizing the true costs of their own actions in their wallets, they expect companies to respond overnight. 2012 not soon enough to bring about new models? You know it takes four to six YEARS to launch a new model from scratch that meets all North American requirements for crash worthiness, safety and, yes, fuel economy.
For many years after the oil shocks of the early 80's car companies offered a wide assortment of small-to-medium sized CARS but guess what? NOBODY BOUGHT THEM - they moved to big hulking trucks instead. And the companies gave the customers what they wanted. Arguably a smart business decision (albeit a short-term one).
If anything, the big companies, having determined their long term plans are not appropriate to new market realities, should be congratulated on making whatever changes they can make (again, recognizing the long lead times they face).
CJ
said
KL
said
fitzz
said
You can just bet that the unionist whine is just waiting to start.
Hybrids Please
said
Car Nut
said
I understand that it takes approximately 5 years to develop a car. However, Ford does not even have a car to compete with the Yaris (Echo)/Fit/Versa/Rio/Accent. These companies use "global" cars instead of having a different product for each market. These cars from Asian manufacturers have been around for a few years. It will take Ford until 2012 to even compete with these models. No wonder the company is in trouble!
VNJ
said
This is especially true in rural communities, where Vans and SUV's will probably stay the norm. We can't take the 'bus', or tell our children and their friends to get a 'bus' pass...you won't find bus services in places like Smiths Falls, Carleton Place, Monkland etc.
Give us a Van/SUV/Truck that gets good mileage, and the sales will explode.
Joan
said
Al
said
Its Ironic however that untill this year, the consumers were still purchasing SUVs, trucks and vans 4-1 over cars even though small cars were available.
BCDJT
said
PBW
said
If it takes heavy taxation on fuel to force the Big Three to produces efficient engine for the North American market, then governments should apply those taxes. The big three have purchased European munufacturers who long ago developed low consumption engines: they can easily bring that technology home.
But that would mean admitting that Euro designers are smarter, wouldn't it.
Jimbo
said
D.S
said
MHR
said
Teslin Tinsoltin
said
Anthony Pope
said
Chilling in SW Ont
said
Fredhu in Montreal
said
Also, all cars should offer hybrid powertrains withiut charging too much more for them.
I just took delivery of a 2009 Toyota Camry Hybrid a month ago and average 6.5L/100 per tank while driving the car normally which means about 860km per 65L tank, much better than my previous car (Pontiac GrandPrix with V6 3.8L Supercharged which gave be at best 12.5L/100 combined driving if I drove it gently).
Hopefully it is not too late for US manufacturers to turn around, in the meantime I will be enjoying my US built Japanese car, saving about 45% on gas with a green smile to top it of! :-)
Dan
said
John
said
Sheldon in Alberta
said
London Mike
said
MN
said
I'd love to be able to NOT contribute to the problem but we're stuck. I agree with the comments above, give me a large vehicle (that I can AFFORD) that is fuel-efficient and environmentally appropriate, and I'm sold. In the meantime, we remain the typical 'contributing to the problem' mini-van driving, gas guzzling, tight-budgeted young family.
Leslie, Peterborough
said
I investigated upon my return and found that the wonderful engine which made this car so great was the product of a joint venture between Peugeot and, wait for it, FORD. The big three have or have access to all the leading edge technology.
The reasons we aren't driving these vehicles are several, and its partly our own fault. What stands out is our willingnes to be lead by advertising (think bottled water!). This means that the big three found it cost them less and thus increased their profits to convince people to buy SUV's etc. Of course their job was made much easier by the historically low price of fuel. I may be cynical, but I can't help but wonder if their tardiness in adapting is related to a desire to divest themselves of high priced help.
Sharon
said
Daniel H
said