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Cooling down with a cold one could soon cost more

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CTV.ca News Staff

Date: Fri. Jul. 18 2008 2:08 PM ET

Cooling down with a cold one could soon cost more.

Higher fuel prices, combined with the rising costs of some key beer ingredients, means some small breweries are considering raising their prices to stay in business.

"Hops have more than doubled over the last year, and I haven't seen increases like that in my 25 years. And malted barley, which is the biggest component of beer, has more than doubled as well so we've got everything coming at us in all directions," Jim Brickman of the Kitchener, Ont.-based Brick Brewing Company, told CTV's Canada AM.

That, combined with slower than expected sales in May and June, means a perfect storm may be brewing for higher prices.

"It hits us because being smaller, we don't have the buying power or in the case of commodities like malted barley, we can't buy huge futures ahead of time to hedge our bets."

The Brick brand has so far been able to protect consumers from any price increase, but it's getting more and more difficult to maintain current prices, Brickman said.

"We have the Laker value brand so we're going to make every effort to keep our buck a beer strategy going as long as we can. We just have to look internally and be as cost efficient as possible and we're going to continue to do that."

He said a new crop of malted barley is expected in October, and there have been suggestions within the industry that prices will fall when the new crop arrives.

Paul Gautreau, brewmaster and vice-president of Big Rock Brewery in Calgary, said his company has also been able absorb the higher production costs -- so far.

"How long that will go on I'm not too sure, but at some point there's going to be a break point and we'll have to share some of those costs with the consumer," he told The Canadian Press.

A number of factors are contributing to the situation. Over the past decade, the industry has had the luxury of an over-supplied hops market. Now, many farmers have abandoned the crop and moved on to other more lucrative products, contributing to a global shortfall.

Meanwhile, malted barley has also gotten more expensive.

And fuel prices have affected delivery costs - both on the brewing end as makers pay more to get their ingredients, and on the shipping end as the cost of getting the beer into stores -- rises.

The cost of aluminum has also gone up in recent years as the result of higher demand by emerging economies including China and India.

Finally, a cool start to the summer meant fewer people looked to cool off with a cold one, and sales suffered.

Please Add Comments( )

Ron
said
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Higher beer prices. Thats just wrong.


Big Tony
said
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Doesn't surprise me...look how much it costs to buy a 591ml bottle of pop?


Shaun
said
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mmmmmm......beer...


Sahib Reginawale
said
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Switch to vodka, my friends.


Doug BC
said
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Oooooh.This is going to hurt.But it's not unexpected.Higher energy costs are going to cost a lot more tha people like Al Gore and David Suzuki want us to believe.
The real threat on our economic horizon is going to be inflation in a lot more than beer prices.
And,sadly,since Canada is already a high cost country to conduct business in,there is little room for wages to keep up without driving export business totally out of sight.


Rick in NB
said
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Hears one way of saving money when times are tough. Make it yourself at 1/4 the price you can't go wrong. With a tiny investment you can have a tap on your bar and draw cold ones. It reqaly is cheap.


LD
said
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say what?...I don't care about terrorism, global warming, job losses, pollution, corrupt police forces...but don't mess with my beer! It could get ugly.


[Nascar] Wayne
said
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That's to bad,cause i only drink micro-beer.


Greg from Kitchener
said
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Great, more for beer, not like it's a rip off anyway, I was in the U.S. and bought a case of cans (30) pack for 11.99.
30 beers for 11.99...
I will never understand why 28 beers in Canada is over 40 dollars???
I know it's all Tax, but give us Canadians a break for once!


Peter
said
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I was told a long time ago "never mess with a poor mans champagne" and thats beer.


Wake Up People
said
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Hockey and Beer!

Dosen't matter what the prices are, we will consume -- there is nothing else to do!

Jim


Richard
said
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Cost of aluminum going up?? Whatever happened to the good old standby glass which is made of sand... or is there now a shortage of sand in the world too?

Prefer my Corona in a good old fashioned glass bottle.


Reuben
said
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If this happens, it'll mean a revolution! Been a while since Canada's had one of them. Why not have one over beer?

But on a more serious note, even with an increase, I'd image a beer at the Beer Store would still be half the price of a beer at a bar. So I'll keep buying my supply at the Beer Store.


Al Keiths
said
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Time to go back to brewing my own at home I suppose.


Richard
said
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Greg from Kitchner...

Your choice. Cheap beer or cheap medicare. You would rather pay 1/3 of your salary on medical insurance, like they do in the States and get cheap $11.99 beer, or would you rather pay $40 for your beer and get free medicare?

And if your not too lazy you can always make your own.


Steve
said
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hmm... maybe it's time to REALLY go stock up on all my favourite beers! Gonna have to move the in-laws out to make more storage room! :)


Anthony from Kitchener, Ontario
said
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I rather not to buy BEER here in Ontario because the price is too high. price f XL Tim Hortons coffee same as bottle of beer. forget it that it is ripped off.

If 18 bottles of beer and cost like 20 dollar, I dont mind to buy BUT now it cost almost 30 dollar. Then forget it.


JG
said
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Noooooooooo!


Hugh
said
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I think to offset the cost to us, people who work in the oil industry have to pay double for the price of beer (and everything else, for that matter)


PVT
said
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Hey Greg, American beer is cheap because it's crap. Canadian beer is far superior - I don't care how much it costs - I won't stop buying. I will park the car and walk to work before I stop buying my brewskies!!!


Dave
said
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All I need to hear is Wayne McMahon (the former Blue Jays beer guy) say Ice...cooooooooold....beeeeeeeeeeer and I want one. I don't care how much it costs!


R D
said
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Golly, somethings wrong here. 9 comments and nobody has blamed Harper.But don't hold your breath, as soon as some of the micro brewers have to start laying off some staff, McGuinty (prem of Ont.) will start screaming for Ottawa to do something to help with the "Massive" layoffs hurting the Ont. economy.But, over $35.00 for a 24? That's MASSIVE TAXATION. There are several solutions to all of this, but here in Ont, the LIBS don't want to hear any of them. Here, we have the monopoly of "The BEER STORE". But, here's a hint. Support the micro-brewers. They DO make really great beer. CHEERS !!


Joee
said
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This is outrageous. First they raise the price on everything so we can't live, now they increase the price of beer so we have to accept it sober.


Bob
said
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Can't add a coment now....going to beer store to stock up


Durock Firebahls
said
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basically we're being forced to stop consuming everything. Beer is too expensive, gas is too expensive. Its all luxuries we can't afford. Well so be it, i don't need your cars and I don't need your beers. bicycles and moonshine baby, stick it to the man!!!


greg cambridge
said
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What does a 591 ml bottle look like? I hate metric.Bring back the imperial system. Hate those liberals!!


Mr. Satirist
said
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This is all the fault of the liberal media, the liberal elites, Henry Morgentaler's appointment to the order of Canada, and Stephane Dion's carbon tax. Canada needs to separate from Canada and put a firewall around beer prices.


Peter T
said
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If you can't handle a dollar or two increase in your 24 pack, you might want to consider your priorities. Suggestion, don't waste your money on beer and save.


Alex sz
said
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snoore


Trent
said
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Rick in NB - take a look at the price of hops for the homebrewer, if I can even find them they have atleast tripled in price since last year. The price for kits have also been slowly ratched up almost 25% over last year. Homebrewing provides cheaper beer but we have been the first to get the brunt of the shortages.


JJ
said
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With the way things are going we are going to need beer more than gas.


John
said
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I agree with Sahib Reginawale. Vodka is the best way and most economic way to cool down



Ken P.
said
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I have a question, would the proposed Liberal "carbon tax" result in a further increase in the price of beer ? Be careful folks...


bobby
said
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LD writes:

"say what?...I don't care about terrorism, global warming, job losses, pollution, corrupt police forces...but don't mess with my beer! It could get ugly."

LD - is your middle initial S? :)


Lawson Haynes
said
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I do not think the prices should go up when Budwieser for an example is better than 50% lower cost in the USA in Montana than in Calgary . It tells me the pricing is already too High in Canada


andrew
said
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Great comment Joee. I can live with out heat,airconditioning, gas,and food. Take my beer and I am going to get upset. Perhaps we need a Canadian tea party.


RCR
said
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Why are we not surprised. The major Breweries see how the Oil giants put the word out that the price of gas will rise and lo and behold away it goes.
Both are already making huge profits but seem to want to go to the well every six months of so.. We can't vote them out, so we either pay or quit using their product... Maybe it's time to get rid of Brewer's Retail, the marketer for all of the Foreign Brewers. What do you think Dalton??


Cloud Top
said
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Just one more reason to drink tea.


Chris
said
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Well, a pack of cigarettes already costs more than a six-pack so what's the diff??? People knew this was coming and there's many more costs rising. As long as the US economy suffers, so will the world. Time to take that 'YANKEE' dollar off of the world list as the base currency and put up the Canadian dollar!!!


Kevin
said
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Beer is the cheepest booze out there,if thats all thats important to winnipegers. We be changing our murder capital status in canada! Time for change, now.


Bob Hayes
said
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When compaired to the U.S. prices for the same product we KNOW that the province is gouging us. But then again it shows one more "silent tax" which is why I will shop in the U.S.


Thirsty in Ontario
said
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If the Liberals come to power and wreck the Canadian economy we are going to need a beer, and now beer prices have gone up.

The carbon tax would mean even higher beer prices.

I have to vote conservative to save my beer.

I work hard enough in Construction I need a beer at the end of a long week.



Roxy in Montreal
said
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We need to make the price go even higher with a carbon tax so Dion can be Prime Minister.

Just think a family of 15 with less than $2,000 of annual income including both parents will get a rebate in 4 yrs of over $300 dollars.


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