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Cooling down with a cold one could soon cost more
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CTV.ca News Staff
Date: Fri. Jul. 18 2008 2:08 PM ET
Cooling down with a cold one could soon cost more.
Higher fuel prices, combined with the rising costs of some key beer ingredients, means some small breweries are considering raising their prices to stay in business.
"Hops have more than doubled over the last year, and I haven't seen increases like that in my 25 years. And malted barley, which is the biggest component of beer, has more than doubled as well so we've got everything coming at us in all directions," Jim Brickman of the Kitchener, Ont.-based Brick Brewing Company, told CTV's Canada AM.
That, combined with slower than expected sales in May and June, means a perfect storm may be brewing for higher prices.
"It hits us because being smaller, we don't have the buying power or in the case of commodities like malted barley, we can't buy huge futures ahead of time to hedge our bets."
The Brick brand has so far been able to protect consumers from any price increase, but it's getting more and more difficult to maintain current prices, Brickman said.
"We have the Laker value brand so we're going to make every effort to keep our buck a beer strategy going as long as we can. We just have to look internally and be as cost efficient as possible and we're going to continue to do that."
He said a new crop of malted barley is expected in October, and there have been suggestions within the industry that prices will fall when the new crop arrives.
Paul Gautreau, brewmaster and vice-president of Big Rock Brewery in Calgary, said his company has also been able absorb the higher production costs -- so far.
"How long that will go on I'm not too sure, but at some point there's going to be a break point and we'll have to share some of those costs with the consumer," he told The Canadian Press.
A number of factors are contributing to the situation. Over the past decade, the industry has had the luxury of an over-supplied hops market. Now, many farmers have abandoned the crop and moved on to other more lucrative products, contributing to a global shortfall.
Meanwhile, malted barley has also gotten more expensive.
And fuel prices have affected delivery costs - both on the brewing end as makers pay more to get their ingredients, and on the shipping end as the cost of getting the beer into stores -- rises.
The cost of aluminum has also gone up in recent years as the result of higher demand by emerging economies including China and India.
Finally, a cool start to the summer meant fewer people looked to cool off with a cold one, and sales suffered.
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I applaud the budget, even though Health Care and education may stay unscathed. Sadly this cannot last and I worry to later this year where cuts will become enviable. If anything, this provides the Wildrose Alliance plenty of ammo when an election is called.


Please Add Comments( )
Ron
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Big Tony
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Shaun
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Sahib Reginawale
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Doug BC
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The real threat on our economic horizon is going to be inflation in a lot more than beer prices.
And,sadly,since Canada is already a high cost country to conduct business in,there is little room for wages to keep up without driving export business totally out of sight.
Rick in NB
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LD
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[Nascar] Wayne
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Greg from Kitchener
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30 beers for 11.99...
I will never understand why 28 beers in Canada is over 40 dollars???
I know it's all Tax, but give us Canadians a break for once!
Peter
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Wake Up People
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Dosen't matter what the prices are, we will consume -- there is nothing else to do!
Jim
Richard
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Prefer my Corona in a good old fashioned glass bottle.
Reuben
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But on a more serious note, even with an increase, I'd image a beer at the Beer Store would still be half the price of a beer at a bar. So I'll keep buying my supply at the Beer Store.
Al Keiths
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Richard
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Your choice. Cheap beer or cheap medicare. You would rather pay 1/3 of your salary on medical insurance, like they do in the States and get cheap $11.99 beer, or would you rather pay $40 for your beer and get free medicare?
And if your not too lazy you can always make your own.
Steve
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Anthony from Kitchener, Ontario
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If 18 bottles of beer and cost like 20 dollar, I dont mind to buy BUT now it cost almost 30 dollar. Then forget it.
JG
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Hugh
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PVT
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Dave
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R D
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Joee
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Bob
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Durock Firebahls
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greg cambridge
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Mr. Satirist
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Peter T
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Alex sz
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Trent
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JJ
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John
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Ken P.
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bobby
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"say what?...I don't care about terrorism, global warming, job losses, pollution, corrupt police forces...but don't mess with my beer! It could get ugly."
LD - is your middle initial S? :)
Lawson Haynes
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andrew
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RCR
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Both are already making huge profits but seem to want to go to the well every six months of so.. We can't vote them out, so we either pay or quit using their product... Maybe it's time to get rid of Brewer's Retail, the marketer for all of the Foreign Brewers. What do you think Dalton??
Cloud Top
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Chris
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Kevin
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Bob Hayes
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Thirsty in Ontario
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The carbon tax would mean even higher beer prices.
I have to vote conservative to save my beer.
I work hard enough in Construction I need a beer at the end of a long week.
Roxy in Montreal
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Just think a family of 15 with less than $2,000 of annual income including both parents will get a rebate in 4 yrs of over $300 dollars.