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U.S. study tracks racial trends in Facebook users

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Canada AM: Jason Kaufman, Harvard University

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CTV.ca News Staff

Date: Mon. Dec. 24 2007 8:38 AM ET

A new study that relies on data from Facebook finds students of African-American and mixed-race heritage are the most likely to have ethnically diverse social groups.

Researchers at Harvard University gained permission to study the Facebook habits of an entire class at a U.S. university -- without the students being made aware they were under surveillance, said Jason Kaufman, a professor at Harvard and one of the lead researchers.

With more than 50 million people using the popular social networking site, it offered a huge sample group and provided some fascinating results, Kaufman told CTV's Canada AM on Monday.

"We're still in the process of collecting and analyzing data but we did find interesting trends," he said.

"For example, we found that African-American students and students of mixed race have the most racially heterogeneous networks -- friends with the most people of colours other than their own."

And in many cases, the study found, people of African-American or mixed-race served as "brokers" between different groups that would otherwise have no connection to each other.

The study is ongoing, and researchers hope to gain new insight into social patterns among students across racial and ethnic boundaries.

They are primarily hoping to learn, definitively, whether African American students are more likely to have friends of their own race, and how much racial diversity exists among the networks of white and Asian students.

They are also probing whether it is "true that people who have the same taste in music or movies are more likely to be friends, taking other things into consideration, than people who have very different tastes," Kaufman said.

The Facebook data is valuable and unique, he said, because the information is submitted voluntarily by users building their own personal online profiles, rather than through a survey. That makes the survey a "very natural, organic way of peering into social life," he said.

"When you're being called on the telephone or handed a form, it shapes or constricts the way you respond and you also have time limitations," Kaufman said.

"The beauty of Facebook and comparable sites is that people are in general rating this information on their own in their own time, putting what they would like to have on there."

The Harvard researchers will be releasing their results as the study progresses.

Please Add Comments( )

lily
said
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The line "without the students being made aware they were under surveillance" is crucial. We must be aware that all Internet and email activities are primed for citizen surveillance. This survey may seem innocent, but it is wrong to use data submitted for communities of friends that was never intended for social information mining for institutional or corporate use. Find other ways to do the research without exploiting virtual communities. Simply inquiring live volunteers about their social networks would be honest research.


J-F (Ottawa)
said
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Am I the only one who finds this study pointless, useless and inconclusive? Where are they going with this and what will it solve? Who cares about ethnic group friend patterns?


Andy
said
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Sure seems like an invasion of privacy. I doubt Facebook users expected their information to be analyzed. Agreed, again, nothing you do on the internet is private - the Bill Gates of the world have seen to it that everything you do on-line is available to others with a bit of skill.


Chris from Kitchener
said
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What a waste of time and money. Is it really that imperative that we know if black people hang out with blacks, asians hang out with asians, and whites hang out with whites? And basing all your research off of Facebook? I'd expect something a little more concrete from Harvard...


Kevin Nixon
said
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I don't find this kind of study useless at all, but the sample needs to be larger if we're going to learn anything conclusive. I'm of mixed race origins (Asian and White) and am in my 40's. However as watch people in their 20's I see that there are many more people of mixed race heritage. With growing numbers of mixed people out there, the concept of "race" as we know it is becoming more and more irrelevant.


Rob
said
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J-F, I couldn't agree with you more!!!


Tsitika
said
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I agree that the line "without the students being made aware they were under surveillance" is very crucial. What you post on Facebook is for people you know - it's personal info and shouldn't be volunteered to researchers so that they can study why you have the friends you do. Comparing movies, music, likes to see if similar people are friends? People become friends with one another because they click, because they like each other. Why did they feel the need to invade these students' privacies to research this? Maybe these researchers need some friends of their own.


Farhan
said
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The results are skewed. African-Americans that attend Harvard have absolutely no choice but to interact with with white & Asian students because they are in the majority. By extension their networks will be more diverse because of the ethnic "diversity" at Harvard. Try looking at High Schools located in an urban area and I am sure the results would be the complete opposite. To get accurate data they should take a cross-section of schools across the country, and income levels.


chris
said
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Finally an actual point in offering services like Facebook etc. These kinds of studies allow us to understand the fascinating way that modern societies evolve and to better understand them.
It's no more an invasion of privacy than watching people ineract in a mall, on the street, in a coffee shop or in a nightclub. This is just observation on a grand scale.


W. M.
said
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What a waste of money ... You can tell someone just wanted a grant and the opportunity to write a book.


Darrell Manthorne
said
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After the initial surprise and distaste that the informations was being analysed without the users knowledge (which is against ethics standards) I realized that onely the information that was set for public access could be anaysed. Also it is true that the information is vaulable because it educates.


L
said
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I find that it is worrisome that the majority of comments offer a very narrow-minded point of view. People only seem to care about privacy, which in the digital age is almost non-existant, and accountability. It is laughable that they think they have any online privacy at all, and whose business is it what type of studies Harvard conducts... are they using your money to do it? Grats to Farhan for offering a comment worthy of some thought.


Roger T
said
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What a waste of time and money to invest in stupid studies like this kind. There are far better things to study on than racial diversity. I thought America is suppose to be educated and well inform "There is only one race, the HUMAN RACE".


Ki-Som
said
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After reading this, it makes me want to cancel my Facebook account. No one has the right to access my information, without my written concent. I think those who have been invaded, should have a lawsuit against those that invaded their privacy.


Dark Skinned Rob
said
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This study isn't totally useless. Ethnic group friend patterns, J-F, are weapons in the fight against those racists who say people cannot get along and should be separated at all times.

Maybe if we spent a little bit more time and money finding out how we could all get along better, and less time going to the moon or developing new weapons to kill each other off, the world might be a better place.

That study reflects MY experience on Facebook. I have many different races represented. When I go into some of my friend's profiles (yes... my "white" friends... What does "white" mean anymore?) I don't see the diversity I see in my non-white friend's profiles.




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