A Maritime university is trying to put the brakes on a Girls Gone Wild Canada promotional tour bus that's rolling across the country.

Earlier this month, Mantra Films Inc. began a two-month long Canadian tour to promote the release of Girls Gone Wild Canada on DVD.

The direct-market video series features young women from university campuses taking part in various forms of revelry at bars during school break or at college events, and ultimately, baring all for the camera.

For its first Canadian edition, the company shot footage this past winter at 17 stops across the nation. And during its current tour, the company hopes to get even more Canadian women in front of the lens for its next planned series, as students begin the exodus back to university and college campuses.

But when the Girls Gone Wild bus rolls into Halifax in September, a local university and women's group say they'll make sure it won't be welcome.

"We're not keen anytime a predator comes to campus, and quite frankly, that may be what we're looking at," Charles Crosby, Dalhousie University's media relations manager, told ATV News.

ATV reporter Nicolle Carlin says Mantra Films has no plans to recruit young women at Dalhousie directly, but it will be asking women in the area to hop on the bus and flash their breasts for the camera, in return for a hat or T-shirt.

Girls Gone Wild founder and CEO Joe Francis said he's excited to be returning to Canada after a "hugely successful tour" earlier this year.

"The footage from that tour had some of the hottest girls we've ever seen, doing some of the wildest things we've ever witnessed, so we created Girls Gone Wild Canada," said Francis in a news release.

The series' website promises footage of young, innocent college girls.

Dalhousie says it will try to block Mantra Films from preying on women by way of an awareness campaign.

"We'll be sending out information during frosh week," said Crosby. "Students coming to residence will make sure they have information in their residence kit and we're meeting with residence assistants to bring them up to speed on this company."

Dalhousie's efforts are being applauded by the Nova Scotia Status Of Women Advisory Council, which is sending letters to other universities and colleges across the province to provide similar warnings for their students.

Brigitte Neumann, the council's executive director, said women who might be tempted to take part in the shooting when Girls Gone Wild comes into town should consider the consequences.

"It cannot only be embarrassing in the short run, but with appearances on the Internet it can be highly compromising for many years," Neumann told ATV News.

Women's advocacy groups in Thunder Bay, Ont. are claiming their efforts stopped the Girls Gone Wild Canada tour from coming into their city earlier this month.

The groups spoke out against the planned tour, saying the company objectifies women and takes advantage of women under the influence of alcohol.

Mantra Films spokesperson Bill Horn confirmed last week that Thunder Bay was scratched from the list of stops, but wouldn't say why.

Other scheduled cities planned for the tour include Montreal, Toronto, Kingston, Ottawa, Winnipeg, Regina, Edmonton, Calgary and Vancouver.

With a report by Nicolle Carlin of CTV's Halifax affiliate, ATV News