GAVLE, Sweden — The pride was as plain as the Maple Leaf on Colleen Jones' back after she ended years of frustration by claiming her second women's curling title.

Jones sang along as the national anthem was played and waved a Canadian flag to the crowd as soon as it was done, clearly relishing the moment following her 8-4 victory over Norway's Dordi Nordby in Saturday's final.

"It's something you dream of ever since you were a little kid and then it's something you dream about through the season that you might get the opportunity to do," said Jones.

"We're all just so proud to wear the Canadian flag on our back but you're just playing again -- not just for yourself and the country -- but to hear the anthem in another country."

Jones and her Halifax rink began whooping it up after they ran Dordi Nordby out of rocks in the final end and collected a single for the final margin.

She struck a victory pose by holding her broom high above her head.

"Last year after Winnipeg I thought what are the odds of us getting back again and I didn't think we would get back again," Jones said.

"This might be our last chance back in this world arena and to put the exclamation point on it was terrific."

Earlier in the day, Jones and her teammates dipped their toes in the Baltic Sea for luck and as a commitment to winning.

The championship is Jones second in six appearances at the event. She lost last year's final to the United States in Winnipeg and has previously finished fourth and fifth on two separate occasions.

This win won't exactly remove the monkey from her back, said Jones.

"I don't know because we still lost worlds so it's still going to be some might argue how many we've lost," she said. "But you can't regret or forget the past you can only learn from it and say, how am I going to get better."

Jones was in control all match long in the final, with deuces in the third and sixth ends before third Kim Kelly threw a double take out that ran Nordby, the two-time world champion, out of rocks in the 10th.

"I didn't want to throw one wimpy shot or one bad shot and I wanted to throw them as good as I possibly could," said Jones. "I thought you've done a lot of work to get to where we have and let's just make sure we play well."

Nordby finished the round robin in first place and had hammer in the final, but played her worst game of the championship. She finished with a 49 per cent efficiency rating compared to 89 per cent for Jones.

"They played good and they played good when we played them in the round robin too," said Nordby. "We were not even close. I was kind of unlucky on all of my stones from the first until the ninth."

The victory was equally as sweet for Canadian second Mary-Anne Arsenault, who said this championship feels different.

"We were in the zone. It's a nice spot to be in," said Arsenault. "This was different in a way that we felt we had to win it for ourselves and prove that we could do it again."

Earlier Saturday, Switzerland beat the United States 10-5 in the women's bronze-medal match.

Jones sympathized with Halifax teammate Mark Dacey, who lost 9-6 to Germany in Saturday's semifinal on the men's side.

"We've walked a mile in his shoes and we know how that feels," said Jones who noted the bronze medal game is hard to get enthused about.

"People don't understand that you don't even want to get out of bed and play it. It's just no satisfaction for you."

Dacey will face Norway for bronze Sunday. Peja Lindholm of Sweden stole a deuce in the 10th to beat Norway and set up a date with Germany in Sunday's final.