Jamie and Pierre ready to challenge the ‘cowboy’ stereotype on ‘Amazing Race Canada’

By Sheri Block

Jamie Cumberland and Pierre Cadieux might wear cowboy hats and boots but they are out to prove on “The Amazing Race Canada” they don’t fit the typical “cowboy” stereotype.
The best friends are members of the Alberta Rockies Gay Rodeo Association and say they bring a “unique perspective” to the country western lifestyle.
“People are expecting these rough, tough cowboys that are good at everything, and I’m not saying we’re not . . . (but) we’re pushing the barrier a little bit. The stereotype of a cowboy is being pushed by saying there are gay cowboys,” says Jamie, 47, an HR advisor from Airdrie, AB.
“I think at the end of the day everyone has an idea or a perception of what a cowboy should be and I think we’re going to blow everyone’s minds when we’re not exactly that,” adds Pierre, 38, an insurance advisor from Innisfail, AB.
Jamie, who considers himself better at physical challenges (while Pierre is better at mental challenges) met his ‘Race’ teammate 15 years ago at a fundraising dance for the Alberta Rockies Gay Rodeo Association and they’ve been friends ever since.
They say they expect the intensity of the “Race” to be a lot like competing at a rodeo.
“You open the gate and off you go. You don’t have time to think about it. I think that’s really going to work for us,” says Jamie.
“We also know there’s going to be some luck and that’s also part of the rodeo. And hopefully you come out winning some money,” adds Pierre with a laugh.
The team is also hoping to draw some luck from their cowboy hats (even if it means playing up the stereotype just a little bit!).
“We’ve been to lots of cities where hats are a novelty and we know how people react to them. For some reason the public looks at the cowboy hat and automatically thinks you’re friendly immediately . . . people just gravitate towards them, which is kind of cool and unique for us so we’re going to work that angle any chance we can,” says Pierre.
“I think we’ll probably (say), ‘Oh can you help us? Why don’t you put my hat on?’” adds Jamie.

Read Jamie and Pierre's Bio here

-with files from Lindsay Zier-Vogel, CTV.ca

About Sheri Block

  • Sheri Block

    Sheri Block

    Sheri Block has been covering entertainment for CTV.ca since 2008. In addition to covering Will and Kate’s Royal Wedding in London, Sheri’s highlights have included going on tour with “Canadian Idol,” being a stand-in on “Canada’s Next Top Model” and meeting Colin Farrell at the Toronto International Film Festival.

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Amazing Race Canada