CTV's original undercover cop drama 'Played' premieres Oct. 3 with a digital preview beginning Sept. 27

By CTV

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Money. Guns. Cars. Drugs. Thursday night gets a dose of suspense this fall with the premiere of CTV’s compelling new original undercover cop drama “Played.” Launching with CTV’s biggest promotional investment of any other network priority this fall, “Played” joins CTV’s blockbuster Thursday night line-up at 10 p.m. ET/PT beginning Oct. 3.

Watch a sneak peek here!

And with a goal of driving awareness of the new series ahead of its debut, CTV announced today it will sample the emotion and tension-filled premiere with a one-week sneak peek, exclusively at CTV.ca, on the CTV App, and the CTV Mobile Channel on Bell Mobile TV, beginning Thursday, Sept. 27 at 9 a.m. ET.

“Played” follows the Covert Investigations Unit (C.I.U.), an elite, Toronto-based undercover police unit formed to infiltrate criminal worlds. In nerve-wracking confidence games or “plays,” these smooth-talking cops flirt with killers, befriend gang members, and arrange gun shipments – all to collect evidence, coax confessions, and make arrests.

Meet the cast here!

“Closing out Thursday night’s powerhouse lineup on CTV, ‘Played’ is not-to-be missed. It will keep Canadians at the edge of their seats and have them counting down the days until the next episode,” said Phil King, President, CTV Programming and Sports.

“Launching in the prime Thursday at 10 p.m. timeslot and with our most significant promotional push of the fall, as well as a week-long digital preview, ‘Played’ is well positioned for a successful run on CTV.”

In “Played,” the C.I.U. team faces the risks of going undercover to infiltrate, and bring down, criminal organizations. With the new style of short-term, high-intensity undercover work, each covert “play” is crafted quickly and executed at an even faster pace. Placed into various worlds of crime without a safety net, the cops are in constant danger.

Wearing wires, coaxing confessions, and setting up stings, the cops of the C.I.U. must think quickly, talk smoothly, and rely on pure instinct. If these cops aren’t convincing, if they aren’t real, if they miss one cue – their lives are over in an instant. They slip in and out of characters so often, they sometimes lose track of who they really are. The bonds within the team are close, and the conflicts are intense. The team is everything.

The talented and instinct-driven Detective John Moreland (Gemini Award-nominee Vincent Walsh) is used to being in charge, but when consummate strategist Rebecca Ellis (Gemini Award-nominee Chandra West) is suddenly given the reigns, conflict ensues. Balancing her keen intellect against his from-the-hip instincts, Rebecca and John need each other to pull off their risky plays – and they know it.

In the heart-pounding premiere, entitled “Drugs” (Thursday, Oct. 3 at 10 p.m. ET/PT on CTV, and in a digital preview beginning Thursday, Sept. 27 at 9 a.m. ET across CTV digital platforms), undercover detective John Moreland (Walsh) faces suspension after assaulting a Drug Squad officer.

He gets a second chance when Detective Sergeant Rebecca Ellis (West) recruits Moreland and his team into her newly formed Covert Investigations Unit. The C.I.U.’s first case is to take down David Thorpe (Serge Houde), an elusive drug kingpin Moreland has been hunting for years. Rebecca’s leadership and her fragile relationship with Moreland are severely tested when Thorpe suspects that Moreland is a cop.
 
Set and shot in Toronto, the high-risk drama also stars Lisa Marcos as Maria Cortez, a cop who has an exceptional ability to read a mark and transform herself to adapt to any situation; Dwain Murphy as Daniel Price, whose confidence and magnetic warmth easily dispels suspicion; Agam Darshi as Khali Bhatt, whose effortless skill with technology is a real asset for the team; and Adam Butcher as Jesse Calvert, the undercover unit’s explosive rookie.

Viewers can catch full episodes of “Played” live on CTV Mobile (visit CTV.ca to confirm local broadcast times), as well as on demand across CTV’s digital platforms: including CTV.ca, the CTV App, the CTV Mobile channel on Bell Mobile TV, and through video on demand partners such as Bell Fibe TV following the broadcast. “Played”  can also be seen Wednesdays at 9 p.m. ET on Bravo beginning Oct. 9.

With all elements created by the Bell Media Agency, the far-reaching promotion and marketing campaign in support of “Played”  leverages Bell Media’s extensive English-language radio, television, and digital networks. A one-month on-air launch campaign is currently underway, featuring more than a dozen different executions.

The campaign is also supported through outdoor executions in key metropolitan markets, including bus kings, transit shelters, and posters, as well as digital assets including banner and mobile ads, and pre-roll promos. In all, the seven-figure promotional value of the “Played” campaign results in the largest marketing investment by CTV of any of its series this fall.

About CTV

  • CTV

    CTV

    CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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