JUNOs tees: From hippie glasses and bandanas to boom boxes and hi-top 'dos
From hippie glasses and bandanas to boom boxes and hi-top ‘dos, this year’s collection of JUNOs tees are off the hook.
“We wanted to celebrate each of the four decades the JUNO Awards have been around,” says Oliver Madison, Founder & CEO of Me to We Style.
“We’ve called the series of shirts ‘A JUNO Through Time,’ and each of the four designs represents the decades from the ‘70s, ‘80s, ‘90s and 2000s,” he explains.
Each shirt is named from songs and albums created by some of the biggest Canadian musical influences of each era:
- 1970s – Baby Loves To Dance (female) and Rambler and a Gambler (male)
With John Lennon-style sunglasses and patterned bandanas, these graphics focus on the psychedelic imagery of the ‘70s.
- 1980s – Funky Fresh
Neon lights, big hair and the iconic boom box are featured in the ‘80s era shirt. The graphics are also inspired by the emergence of hip-hop and its strong underground scene in Canada during the ‘80s.
- 1990s – On The Microphone
With a turn table and a hanging mic, the design for the ‘90s shirt reflects the emergence of hip-hop street style.
- 2000s – Check Your Freestyle
The digital era of the 2000s is reflected in the multi-coloured equalizer bars on the “Check Your Freestyle” shirts. The influence of dance culture is played up by the high top sneaks and the interesting looking-up-from-under-the-dance-floor perspective.
Not only are the designs of the T-shirts innovative and imaginative, Madison adds that everything about the shirts is sustainable, both socially and environmentally.
The Me to We brand believes that even small things – like buying a T-shirt – can have a major impact on the greater whole, and they teamed up with the Canadian Academy of Recording Arts and Sciences (CARAS) to create these environmentally responsible JUNOs tees that are sweatshop-free and made using certified organic cotton.
“Every t-shirt that is sold saves a third of a pound of pesticides, so it really does have a huge impact on the environment,” says Madison. “Ten per cent of all pesticide production goes to cotton farming, so choosing organic materials is really the ethical choice.”
In addition, 50 per cent of the profits go to Free The Children and with each tee purchased, Me to We Style will plant a tree.
The shirts don’t just reflect Canadian music, they’re also entirely Canadian themselves. “The fabrics are knitted and dyed and cut and sewn here,” says Madison. “We are truly a Canadian company, with a Canadian product, supporting Canadian artists and that’s something we feel very privileged to be a part of.”
And when asked which T-shirt he likes best, Madison has to pause for a moment, but decides on the ‘80s shirt.
“Some of my formative experiences were in the late ‘80s,” he says.
And though he may have listened to many a-tape on many-a-boombox, he admits, he didn’t rock the hi-top ‘do. “I wish I had. I wish I could now,” he laughs.
‘A JUNO Through Time' shirts can be purchased from the Me to We Style store.
Lindsay Zier-Vogel has been working for CTV.ca and covering So You Think You Can Dance Canada since 2008. In addition to interviewing the famed American choreographer Bill T. Jones and Canadian prima ballerina Karen Kain, Lindsay’s highlights include criss-crossing Canada on four SYTYCDC audition tours and covering the Juno Awards. Follow her on Twitter!