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Santa's a woman and her workshop a smartphone: survey

BMO says 80 per cent of households polled said the female head of family will do the majority of holiday shopping, and this year, more and more will do it online. (AP / John Minchillo) Santa arrives at the Southland Mall in Regina Sunday.
BMO says 80 per cent of households polled said the female head of family will do the majority of holiday shopping, and this year, more and more will do it online. (AP / John Minchillo)

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Am I supposed to be surprised? Don't women do the vast majority of all shopping throughout the year?

Carl

Santa's a woman, BMO survey says

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Santa's a woman and her workshop a smartphone: survey

Date: Monday Dec. 12, 2011 6:34 PM ET

What do you mean Santa Claus isn't a big fat guy with a long, white beard?

Well, if you believe in statistics collected by BMO, Santa is actually a woman armed with a smartphone instead of reindeer and a sleigh.

The company's annual Holiday Spending Outlook indicates around 80 per cent of the shopping is done by the female head of the household, and she's using online tools more often.

About 43 per cent of women use the Internet to shop during the holidays, an increase of nine per cent compared to last year, the survey of married people found.

The reason behind that finding may be that it's more convenient to compare prices and buy online to save both time and money, Su McVey, vice-president of BMO Bank of Montreal, said in a media release.

"People of all ages are becoming much more comfortable with the technology and with the security behind online shopping," she said.

About 89 per cent of Canadians used a credit card to shop online last year, according to Statistics Canada.

Breaking it down by province, Atlantic Canada leads the way for female holiday shoppers at 87.1 per cent, followed closely by Manitoba and Saskatchewan at 86.8 per cent.

In British Columbia, that number is 86.4 per cent, followed by Alberta, Ontario and Quebec at 80.7, 79.2 and 72 per cent respectively.

The survey polled 1,508 Canadians and is considered accurate within plus or minus 2.5 per cent 19 times out of 20.

Comments are now closed for this story

Frank Buchan
said

And here I thought Santa was a jolly magical fellow whose main purpose was not to shill for corporations worldwide.BMO ought to stick to making bad stock market decisions, poor financial planning decisions, and gouging their customers. It's far more productive than trying to further commercialise Christmas with a stupendously stupid study.They should also donate a million dollars to sick kids to offset the fact any kid who sees that headline will be a tad confused by it.


manner
said

Please tell me how much money BMO paid someone to conduct this study? They should make that public and donate the amount to a Christmas charity. OR pay me to do the following no-brainer studies: 1. Which gender shops the most on Dec. 24th? 2. Do kids prefer wrapped or unwrapped presents? 3. Will alcohol be consumed on Dec. 31st? 4. Do Christians by Christmas trees? 5. Do kids want toys or clothing? Your service charges at work.....


Carl
said

Am I supposed to be surprised? Don't women do the vast majority of all shopping throughout the year?


Paul
said

Santa is a Coca Cola ad executive.


Prof. Pye Chartt
said

Gender of Santa aside, a higher percentage of internet shopping means a higher percentage of cross-border sales by U.S. companies to Canadian consumers.


joe canada
said

Santa is both, The women do the shopping, the men put it together and eat the cookies and milk, and we both pay. It is a team effort. Now I have to go practice my cookie eating.


Matt in NB
said

Wow... Women like to spend money... who woulda thought?


Van
said

Well that comes as no surprise, I think Santa's been a woman for generations now, at least in my family and I suspect the majority of the world who takes part in the tradition...


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