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Underage shoppers less likely to be carded at LCBO: study

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Date: Monday May. 30, 2011 8:36 PM ET

The LCBO is questioning the results of a study that found minors are less likely to be carded for age at its stores than at other retailers.

According to the study on the sale of age-restricted products across Ontario, one in four underage shoppers walk out of the LCBO with alcohol.

The study, commissioned by the Ontario Convenience Stores Association, tested 105 of the LCBO's 611 stores with secret young adult shoppers.

Statopex Field Marketing, the firm behind the study, sent two groups of mystery shoppers — minors aged 15 to 18 and young adults aged 19 to 24 — to the LCBO, The Beer Store and several convenience stores across the province.

The secret shoppers tested store staff on the sale of both alcohol and tobacco.

Some mystery shoppers asked store staff for a popular domestic brand of regular cigarettes. Others asked staff for a six-pack of popular brand of beer. Staff failed the test immediately if they failed to card a minor for either product.

At The Beer Store, one in five minors walked away with booze when the mystery shopper test was applied.

According to the study, convenience stores are the most diligent vendors of age-restricted products. The 93 stores studied tested for age most frequently.

LCBO questions results

The LCBO, however, is skeptical of the study.

"We have numbers that tell a different story," said LCBO spokesperson Chris Layton.

According to Layton, last year LCBO staff challenged 3.6-million customers in Ontario for identification and refused service to 192 000. Eighty per cent of those refusals were related to age, he said.

The president of the Ontario Convience Stores Association said the results were surprising.

"Government officials have for years put the LCBO or the foreign-owned Beer Store up as the model for keeping age-restricted products from minors," said Dave Bryans.


Comments are now closed for this story

Trevor
said
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I'm 37 years old and I still get carded everytime I buy something in the LCBO. maybe I should send in a minor, they'd get the beer with less hassel !


Jessica
said
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I find this hard to believe. I am a 27 year old professional woman from Ottawa, and if I forget my ID, there's no chance I'm buying liquor from the LCBO- it makes no difference whether I'm wearing jeans and a t-shirt or a business suit.

I don't think there's one time I have ever NOT been carded.


Ray in Ottawa
said
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I would be interested to see the actual facts around this study but I do believe convenience store retailers are more diligent in checking id for cigarettes and beer if they have the right to sell it. The threat of the loss of their license is enough to scare them straight. I would be interested to know what happened to a government-run LCBO establishment or unionized employee if caught in the same circumstances.


Nikki
said
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Iwent to LCBO's outside of my town when I was 17/18 and never got id'd. I think I get id'd more now that I'm of age than when I was underage.


k markham
said
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I would suspect that if you created average around all the various research you would find no significance difference with LCBO, Beer Store or convenience stores. They do however have different motivations to adhere to the rules. It is time to stop fearing what would happen if the LCBO concept was privatized and we do no long have to line up like communist era Russians to buy beer at the Beer Store. We need a system like the UK where we can buy our booze at the supermarket or licensed convenience store. We are still living in the dark ages or prohibition. Modernize and shut up.


Bobs Yerunkle
said
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The problem I have with the LCBO and beer store...why do they continue to sell to the homeless and drunks who plague downtown TO. If part of the argument for maintaining the monopoly of these places is that we can control who is being served, then why are these people buying single cans of beer every single day. Not like they can buy it from a 7-11. Why are these people being served, a dirty guy paying for booze with change...refuse him service. Why is the government enabling this?




Andy
said
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When the BC government allowed the beer store to be outsourced, it now allows the customers of BC to buy a case of beer for 55.00 dollars a case... The LCBO does a great job... We don't need to send it to the convience stores. Open your eyes people and see what is going on here....


SteveinTO
said
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@RobertintheT.dot : How is it the word of the shopper vs the buyer? Either the minor exits the store with the booze or they don't. It's a very conclusive test. I believe the smoke shops are doing better because many of the larger stores have verbal messages asking the clerk to check for ID whenever smokes are bought.
I actually agree with the study as I have never seen anyone ever being carded when I go to the LCBO. As for who paid for the study, @JD, someone has to pay for it and the independent marketing firm would not skew the results (in fear of possible lawsuits). I find the world is becoming far to skeptical of everything, and while it's good to see people think about what the read, it is not good that we are doubting everything we read.


Gil
said
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Bob Mc....Case of beer in the States 10 bucks, in Ontario 35, you are right, however, a visit with a cardiologist at Johns Hopkins, $400, in Toronto $0....


Gary from Ottawa
said
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Wow, I can't believe how gullible people are. I wonder who paid for this study...maybe the Convenience Store Association? I would take this study with a large grain of salt. Like any other paid study, the results will always favour the group that paid for it. I am in favour of selling beer/wine in convenience stores, but I am very skeptical about how impartial this study was conducted.



Bill - Cambridge ON
said
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In the three years I have at my current residence the only store that has not asked anyone for I.D. is the LCBO. The Beer Store always asks if the customer does not appear old enough. Sobeys asks everybody, it's their policy. Little Short Stop is always asking. The thing with our LCBO is too many young female employees who treat men as casual shoppers and females and young shoppers are the thing of the future.


Doug ^^^ BC
said
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Well stated "Samantha".It's as simple as that.If a convenience store gets caught selling alcohol or tobacco to minors, they lose their licenses to sell.Even their loyal customers go to stores that carry all the products they want to buy.At the very least,a small mom and pop convenience store will see a dramatic drop in business once they can't sell tobacco or alcohol,when other local stores can.


Tomas Sarra
said
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if convenience stores are doing such a great job carding minors why it is then my 15 year old son brings home lottery tickets he bought at the convenience store and half his high school goes to the local convenience store at lunch to buy their cigarettes. This has nothing to do with them doing a better job, it is about economics. I am not against to them selling alcohol but let`s call a spade a spade and stop putting down the LCBO and Beer Stores. I would like to see research done by an independent or government organization not someone with a vested interest in the outcome.


glenn
said
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the province makes money off of youth, so why ask for ID.
In ottawa we all go to gatineau to buy beer, it's $20.00 a case cheaper. why even shop at the lcbo or beer stores in ottawa.



SpudIslander
said
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So lets see...who paid for this study? The convienence store assoc huh! A convienent outcome very for them, Am I the only one who smells a rat here? Anyone who shops at the LCBO or the Beer Store can attest to how dilligent they are with asking for ID. Has anyone else noticed how many young kids are smoking these days? Perhaps it's time to have the LCBO sell smokes too!


Kevin - Toronto
said
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Denmark has a legal drinking age of 15 and sells liquor in convenience and grocery stores. Furthermore as long as the patron is not in a vehicle they are allowed to consume liquor anywhere - parks, patios etc. and they don't have chaos in the streets. Its time to move into this century Canada.


Christopher
said
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Hmm this suprises me. I'm 20 and I get ID'd none stop at both the LCBO and beer store. sometimes I even need two pieces ofID. I can only remember one time that they didnt ID me at the LCBO


Alex
said
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...and the public and governement worry that allowing alcohol to be sold in corner stores would make it easier for minors to access it. This, although only one study, proves that the governement cannot justify their arguments.


chris collingsworth
said
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i think we at the beer store to a pretty good job keeping the beer outa young kids hands,but when you get older people buying for younger people how do you stop them,and as for beer and spirits in the corner stores one question where do u bring the empties back if there were now beer stores we are #1 for recyclingso no to corner stores.


Samantha
said
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Convenience stores have more to lose if they dont adhere to the laws, so this isnt really a surprise.


bob mc donald
said
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LCBO and Brewers retail should be broken up. they are nothing but feeding troughs for the people that oversee them. Open it up like in the U.S. and get rid of the monopoly that costs us all money. Case of beer in U.S. 10.00 case of beer in Ontario 35.00...sure makes sense....NOT


Les in TO
said
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Hear that, minors? LCBO is the place to go for beer.


robert in the T.dot
said
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This is a bunch of B.S., the companies that sends these mystery shoppers into the LCBO, and Gas stations to buy liquor and tobacco instructs the underage mystery shopper how to dress to appear older and they tell them what to say to the clerk to deliberately fool them. I believe this is called entrapment!!! Also it’s the word of the shopper against the word of the clerk. These mystery shoppers are not held accountable to anyone and lie to get their bust quota for the week.


Ryan
said
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Leave it to the convenience stores to police. They do fine in the u.s. and QC.


JD
said
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Ummm, the study was paid for by the convenience stores, is it really a surprise they came out as the winners?


fed up
said
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When I go to the LCBO I notice many cashiers spend more time talking to there customers but are very professional and I saw many of the staff question some of there customers that appear younger than they should to buy liquor. This LCBO is located not to far from a school and they appear to do a great job and the staff are the best in my opinion.


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