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A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days. Dr. Paul Cohen appears on Canada AM from CTV studios in Toronto. A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days. A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days.

Melanoma awareness video quickly goes viral

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CTV News Video

Canada AM: Dr. Paul Cohen, dermatologist
A dermatologist says melanoma is a disease that affects young people. He also says melanoma is the third most common disease for people aged 15 to 25.

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A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days. Dr. Paul Cohen appears on Canada AM from CTV studios in Toronto. A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days. A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days.

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A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days.

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Date: Sat. May. 7 2011 8:49 PM ET

A new online video designed to raise awareness about the dangers of melanoma has caught the attention of hundreds of thousands of people in just a few days.

The poignant video is called "Dear 16-year-old Me" and runs just over five minutes in length.

It features a series of melanoma survivors -- as well as family members and friends of some people who didn't survive -- telling the viewer about their experiences and what can be done to prevent the skin cancer.

The video was uploaded to YouTube on May 2 and has already been watched by more than 680,000 people as of Saturday morning.

It was created by the David Cornfield Melanoma Fund, a group that was founded in memory of a young accountant who lost his battle with the disease in 2005.

Paul Cohen, a dermatologist who is involved with the group, says a key takeaway of the new video is that many people will survive melanoma if they get to their doctor early.

But they need to know what the warning signs are and how to avoid putting themselves at risk.

"In my office, I see young people with melanoma. People who are pregnant, people who are parents, people who die from a very preventable disease," Cohen recently told CTV's Canada AM.

"And the trick that we really need to emphasize is that you really can prevent this disease."

Cohen said people need to check their skin frequently for any changes and to watch for "the ABCDEs of melanoma":

  • Moles that asymmetric in shape
  • Moles that have a border that is irregular
  • Moles that are dark black in colour, or which have multiple colours in them
  • Moles that are larger than the diameter of an eraser on the end of a pencil
  • Moles that are evolving, which are changing size, shape or colour

He also said it s a good idea to have your partner check your skin for you as well, especially in areas that are hard for you to look at yourself.

With hot summer weather on the way, Cohen reminds people to wear sunscreen and to keep a close eye on their skin.

With files from The Canadian Press

Comments are now closed for this story

Stacey
said
0 0

This video is excellent, and as someone who spent years indoor tanning, I am very passionate about this issue. I agree with the comment re: other cancer organizations, in fact the Canadian Cancer Society is working very hard on this issue, especially with teens and young adults. Visit www.cancergameplan.ca or 'like' Tanning is Out on facebook. Thank you for this.


Fact Check
said
0 0

Tanning Salons kill people. In Australia people look old from excessive sun exposure. Most sun exposure occurs before 18 yrs of age. Moms and Dads put a hat on the kid.


Alison
said
0 0

This is a brilliantly thought out awarness campaign. We lost our daughter to Melanoma 3 years ago - she was 15. Its so important to get people aware of the dangers, the signs and the symptoms. Well done to the group who created this and the person who made it possible. In loving memory of Katie Taylor. Aged 15, Born 28.12.92 - died 17.6.08. Because of a small brown mole that itched on her leg. Please send this video to all your friends - the message is plain. This cancer is insideous, evil and destroys the lives of its victims, their family and friends.


Jacquelyn Ivans
said
0 0

This is an excellent video that hits home. I was one of these young, vain people who learned the hard way at 33 yrs old. Thankfully it was on my leg and two surgeries removed all the malignant melanoma. No chemo. I am a mother of two who spends the summers with them on the beach. We wear SPF rashies & shorts, lather up with sunscreen and sit in the shade mid-day. I'm thankful, in a way, that I had melanoma before kids so I could be wiser to protect them. I hope all young adults & teens who see this video learn from it.


keaw
said
0 0

have just been diagnosed T1bNxMx Clark Level IV Mitotic Rate 3/mm2, and is my second one (the first one was pre-melanoma 4 years ago). The reality is, it is mostly preventable, and if caught early has good survival rates. It can come back over and over again once you've had it, but can be treated early on if you learn what to look for, but left undiscovered is a horrendous disease. People who get this at later stages wish they had been diagnosed with breast cancer, that's how bad it is.


Tom [Kingston]
said
0 0

How is this any different from any of the other rampant yet not well publicized cancers in the World? I feel every Cancer Society should create a video and post it online for the benefit of us all.


GC
said
0 0

I've been telling my kids for years but TO NO AVAIL! They're still at that age where Mom doesn't actually KNOW anything! They won't listen to parents, so maybe this video will wake them up!


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