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Best Buy Canada clients among those hit by email hack

In this image taken from Epsilon's website, the company issues a notice to clients of unauthorized entry into email systems on Monday, April 4, 2011. In this image taken from Epsilon's website, the company issues a notice to clients of unauthorized entry into email systems on Monday, April 4, 2011.
In this image taken from Epsilon's website, the company issues a notice to clients of unauthorized entry into email systems on Monday, April 4, 2011.

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Date: Monday Apr. 4, 2011 7:26 PM ET

Best Buy Canada is among several large companies warning customers that their email addresses may have been accessed during a hack into the databases of a major American advertising company.

While most of the companies affected by the security breach don't operate north of the border, Best Buy sent a notice to its Canadian "Reward Zone" customers Monday, letting them know they could be the targets of fraudulent emails. It said the people who sought the data, which included names and email addresses, could use it to try to trick people into giving up their passwords for various websites.

"It is possible that you may receive spam email messages as a result and we would advise you to be very cautious when opening links or attachments from unknown senders," said the email, obtained by CTV.ca and signed by vice-president of marketing Angela Scardillo.

"Best Buy will never ask you to provide or confirm any information, including credit card numbers, unless you are on our secure e-commerce site, www.bestbuy.ca. If you receive an email asking for personal information, delete it. It did not come from Best Buy."

The company said it has launched an independent investigation into the breach.

Epsilon, the email-management company whose data was hacked, has assured its clients that account details, passwords and other personal information were not at risk. Customers of TiVo, Disney Destinations, Walgreens, Kroger, Capital One Financial, Barclays Bank, U.S. Bancorp and Citigroup and JPMorgan Chase were also targeted, as were student email addresses from the College Board, which runs the SAT tests.

It is unclear whether TiVO's Canadian customers were affected. When contacted by CTV.ca on Monday, spokesperson Krista Wierzbicki said the company was investigating the issue and had emailed all affected customers on the weekend.

The Dallas-based Epsilon -- which boasts more then 2,500 clients and sends more than 40 billion emails a year -- notified its clients of the breach on Friday.

The information gained from the cyber-attack could aid those running "phishing" scams, in which targets are asked to enter their login information into a falsified version of their bank's website. The data is then used to access the target's real bank account.

Garnett, a 31-year-old Belleville resident whose information was included in the breach, says he hasn't received any phishing emails since Best Buy informed him of the situation. He says he knows not to respond to any unsolicited emails and is thankful the company was quick to contact its customers.

"My only concern would be that Best Buy has provided complete disclosure as to the extent of the breach," he told CTV.ca in an email on Monday. "When you sign up, they ask for address, date of birth, shopping habits, etc. Is this information at risk too?"

Comments are now closed for this story

Dishuser
said
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i got an email like this from TIVO. Said my email people were hacked!!!


Wally
said
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I just got an email from Hilton Honors indicating they are amongst the clients of Epsilon whose customer data was breached. The same message it appears as Best Buy in terms of watching your emails. So it appears the impact is widening.


Andrea in Chilliwack
said
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I received the same email but from Disney...it was a very professional email and simply apologized and warned me to be vigilant when opening any emails with attachments, etc. Not worried a bit.


Secure For Sure
said
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Best Buy, the electronics specialist!! Well I guess that Geek Squad just isn't all that. Maybe they should outsource their IT. I'm thinking, just give me a free TV and I'll forgive your ineptness. This time anyways. Walk in, pay cash and you won't have to worry.


Stephen
said
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I have yet to receive an e-mail from Best-Buy informing me of this. Funny, seeing how they only send one every other day for some sale or offer.


Trish
said
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I received the same email from Best Buy. I find it ironic that in the same paragraph that informs us to be very cautious of opening links and attachments, it says "for more information click here", a link to more information on protecting ourselves. Gee Best Buy whose brainchild was that? I didn't click it because how can I know if it is really Best Buy emailing me?


Rewarded now!
said
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Got the same from Best Buy but I never use their useless rewards program so hopefully no damage done. I always use a spammer email address for such emails.


RK
said
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I received an email this morning from Best Buy saying my name and email were accessed through Epsilon too. They state that no other information was compromised, but it still is scary how easily information seems to be gleamed from digital databases.


ice23
said
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I got an email from Best Buy Rewards telling me the same thing that it had been breached and they use the same company


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