VANCOUVER — The company that owns lingerie retailer Victoria's Secret says it will not buy wood pulp for it's well-known catalogue from some areas of Western Canada.

The move is in response to an environmental campaign aimed at the catalogue industry in general and at Limited Brands, which owns Victoria's Secret.

Environmentalists have been aiming to get the industry to stop using paper made from endangered forests.

The main concern was a stretch of Canadian boreal forest in the Alberta foothills that is considered critical habitat for many species, including woodland caribou.

A section of British Columbia's inland temperate rain forest is also affected by the retailer's change of policy.

Limited Brands has agreed to increase the content of post-consumer recycled waste in its catalogues.