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Grown-up Facebook users similar to young people: study

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Date: Friday Jul. 8, 2011 9:54 PM ET

TORONTO — Tweens and teens are often warned about not sharing too much personal information online, but a new study suggests grown-ups aren't much different than adolescents in protecting their privacy.

Facebook users were the focus of the work by a psychology professor and two PhD candidates at the University of Guelph, who compared the habits of a youthful group -- ages nine to 18 -- to a more seasoned population of non-students, ranging from 19 to 71.

"There's this belief that somehow younger people, especially teenagers, are somewhat foolish when it comes to privacy and social media, and that as people get more mature, older, that they become more careful and more protective of their privacy," Prof. Serge Desmarais said in an interview.

"As the paper revealed, teenagers and their parents or people who are somewhat older are certainly not that different when it comes to protecting their privacy.

"So younger people are not as foolish as we think, or parents are more foolish than we think -- either way."

The findings will be published in the journal Social Psychological and Personality Science, and have already appeared online.

The researchers recruited people to participate in their online survey from among visitors to the Ontario Science Centre in Toronto.

The younger demographic comprised 288 Facebook users, including 112 boys, 171 girls and five participants who didn't provide their gender. The older group consisted of 285 Facebook users, including 118 men, 165 women and two people who didn't give their gender.

Responses showed that 35.4 per cent of the young people and 29 per cent of the adults were at least somewhat likely to disclose personal information on Facebook.

The researchers' finding that young people reveal more is partly attributed to the fact that they spent significantly more time on Facebook each day.

On the flip side, 43 per cent of the young people and 59 per cent of the adults said they were "somewhat likely" to "very likely" to not share personal information.

Co-author Emily Christofides said the respondents' general likelihood of disclosing information on Facebook was compared to their answers to 13 specific questions about the kinds of information they shared -- for example, relationship status, religion and interests.

"We found that was highly correlated with how likely they said they were to disclose," she said.

Christofides said the research team was surprised to find that adolescents were more aware of the consequences of disclosing information.

She said that if popularity was important to an individual, the person was more likely to share information.

"While we found no differences in the number of friends or the importance of popularity between adolescents and adults, teens were more likely to engage in behaviours that we have termed 'friend collecting' -- behaviours such as adding people they do not like or do not know personally," the authors wrote.

Christofides and fellow student Amy Muise said there can be negative consequences for relationships and employment when Facebook users disclose something that might not be seen in the best light.

"A good percentage of employers now say that they're checking Facebook before they hire people," Muise said. "You might not get a job and it might be because of something you had on Facebook, and they're likely never going to tell you that."

Previous research has indicated there can be feelings of jealousy or suspicions of infidelity if a romantic partner posts photos of someone unknown, she added.

"You should treat anything that you post on Facebook like you're posting on the front page of a newspaper, so you want to be comfortable that you'd be OK with your employer seeing that, your family member seeing that, friends, children," she advised.

"Once something's posted online even if it's deleted later, it's never really gone and can be shared very quickly and easily with a lot of people."

Facebook users should set their privacy settings to protect themselves, and also think carefully about the types of information they're posting, she recommended.

"So I think even though Facebook's privacy settings can be quite complicated, a lot of that information is included online, and you can set your Facebook in a number of ways to help make yourself more protected from your information being shared more widely."

The work was supported by the Office of the Privacy Commissioner of Canada.

"This will help them in terms of understanding what factors lead people to share more or less, and some beginning ideas on how to inform people about protecting their privacy," Christofides said.


Comments are now closed for this story

Eric
said
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The scary thing is that more and more adults becoming familiar with iphone apps are "checking in" to places at all hours of the day. What happens when you come home to find you've been robbed because someone on your facebook friend list knew you weren't home? The same goes for silly vacationers who countdown the days until their highly anticipated Mexican holiday. People, please start using common sense! I know we like to tell others of our daily activities, but let's be careful about it.


Diane
said
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The problem I have is that I was unable to close my account. Facebook would not just delete the account and that is an infringement on my right.


Prof. Pye Chartt
said
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And in a related study, coming out of the prestigious "National Institute for the Observation of Societal Nibs" (NIOSN) located in Melonville, 100% of those purposely avoiding Facebook do so because they feel that it's a "stupid waste of time" for socially normalized people. Fascinating.


David J
said
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Depending on who is using Facebook and how they are using it, FB can be just an egotistical joy ride OR it can be a way for far-flung friends and family to stay connected. I'm seeing pictures of friends and their kids/grandkids as well as the comments of friends that we have in common as we respond to pictures and messages. Used intelligently, it is a fabulous service.


Alyx Crawford
said
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Facebook's privacy settings aren't just complicated, they are constantly evolving. I check my settings every month or so, and am constantly finding new options that were not there the previous month. The default should be total privacy, and users should have to change the settings to allow other users access, not the other way around.


Sam C
said
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I think the difference is that older people believe -- rightly or wrongly -- that they are better able to handle the privacy concerns than their teenage counterparts.


Kitlope
said
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I'm convinced we don't need to worry about Big Brother since the masses make so much of their personal information available anyways. No different than most people thinking that someone else that makes more money than them "makes too much" so the middle class slowly disappears. We're doing it to ourselves and the masses keep letting it happen.I don't have a FB account not ever will. I don't need to feed the narcissism and the attention wannabe's. I actually value my privacy. Apparently I'm in the minority though.


James
said
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I closed my Facebook account as it was a time waster and most of the contacts I had were more mature and didn't use it much. Others who I know used Facebook were kids (up to 30 yrs old) and all they ever did was make silly remarks and share pictures of each other cheek to cheek making goo goo faces. Life and time is too valuable to waste it on such pursuits so I ditched Facebook. It might be a good business tool but as for networking its a bust for me.


Just my view
said
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I think the results shown are mostly due to the confusing settings and interfaces used by facebook and other social media websites. These create a huge gap between what users want to reveal and what they actually end up telling the public. Most of the time, this is a method used by facebook to collect and sell information about its users to other advertisement companies without being held legally responsible since the user "agreed" to reveal that information publicly.


Young Facebook user
said
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What's annoying about Facebook is that it's very very vague about it's privacy features really. Basically it doesn't warn you when it changes them half the time and you have to really look for the settings to change them.You could easily make anything private to only your restrained group of friends (therefore eliminating the employer checking phenomenon), but once again, you have to look for those settings.


onlyanegg
said
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People still use facebook?


Rob
said
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I wonder what they consider personal information? If an older individual posts their relationship status, is that considered a "yes" for posting personal information, even if they avoid posting what may be considered *private* information? Do younger posters post the kind of "too much information" posts? Or are they equally tame or significant revelations?


Marc
said
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How is people being stupid news? Anyone that uses Facebook pretty much proves they have a low IQ in the first place.


Kevin G. McDonald
said
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"Farcebook." And Twitter, that other unsocial medium, is the verb form of what twits do. Get a life. Make and keep real friends. Volunteer. Join a church. Serve the poor. Worship God. Go for a walk. Bake a cake. Do anything except this.


Garth
said
0 0

Facebook should be called "The Glorification of Me" book, because that is what it's (mostly) all about...


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