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Mom-to-be allows Facebook users to name her baby

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Date: Saturday Nov. 27, 2010 4:31 PM ET

TORONTO — Rommy Alpinelli has hundreds of possible first names for her soon-to-be delivered baby girl, but she won't get to pick The One. She's giving that power to the people.

Alpinelli has decided to leave things to chance or, more specifically, in the virtual hands of Facebook users and online voters who will help select the first name of her firstborn.The Toronto mom-to-be, whose due date is Dec. 4, had tried in vain to find a unique moniker. During her recent stints as a supply teacher, she scanned through class lists, and pored through baby name books for inspiration. Nothing jumped out.

"I just wanted to find something that was not different like off the wall, just unique, like a very pretty girl name that's not so super-common," said the 34-year-old.

Alpinelli had been discussing the subject with a friend who works in sales at FabFind. The Canadian social commerce site offers discounted deals on everything from fitness classes to meals and laser hair removal.

The friend went to FabFind and mentioned Alpinelli's name dilemma, and the company decided to suggest something a little unconventional.

"We went back to her and said, 'Here's what we'll do: We will give you and your family a year's worth of free deals if you let us help name your kid, and we'll do it on Facebook,"' said FabFind CEO Bill Heilmann.

What's more, they wanted to create a whole social media movement to get people involved through Facebook and Twitter, and designed a custom application for individuals to submit names and cast votes, accessible at www.fabfindbaby.com and www.facebook.com/FabFindToronto.

Once a name has been submitted, no one else can enter it to help weed out duplicates. However, alternate spellings of names, like "Aidan" and "Aiden," can count as unique entries.

"It's one of those things where it was designed to be first and foremost a name-generating exercise but also one where it was sort of a democratization of finding a great name," said Heilmann.

As of late Friday, they had received around 750 submissions. The top vote-getter was "Aria," followed by "Melania" in second place and "Sophia" in third.

Other names in the top 10 included Parsia, Eudaimonia and Fabricia.

Submissions and voting will continue until Alpinelli gives birth.

The person who submits the top vote-getting name will earn 25,000 rewards points which they can use to redeem for FabFind deals. Individuals can submit names from all over the world, but they have to be a Canadian resident outside of Quebec to claim the prize.

While Alpinelli and her family members are able to vote, and she can break a tie, she must pick the name with the most votes and provide proof on the birth certificate to redeem her prize, a year's worth of deals valued at an estimated $40,000, Heilmann said.

Alpinelli said her husband, Robert, was scared at first about whether they would like the names that were being submitted. She initially shared similar concerns.

"I can't say that I didn't have any doubts -- of course I did," she said .

"I was a little apprehensive ... 'What if it's a terrible name that I just absolutely hate?' But then as people started submitting their entries and voting, the names that are pushed up were all so pretty.

"For me, most girls' names are pretty. I wasn't overly concerned. I just had good faith we were going to come up with something special."

Alpinelli said the middle name will likely be "Loren" which she feels works well with many different first names.

"Most of my family and friends are rooting for Melania right now," she said. "They like Sophia as well, but I keep saying to them, 'Sophia is kind of common.'

"And then it can't be Sophia Loren. That would be a little over the top."

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