As the price of gasoline keeps creeping up, and then up some more, motorists have been looking for alternatives -- and one popular venture has been time-sharing a car.

One Ottawa-based car-sharing company, Vrtucar, says the interest in their product is growing.

"It's an alternative to owning and operating your own car for people who live or work downtown," the company's president Wilson Wood said.

Marigold Edwards says by time-sharing she never has to worry about the price of gas -- the car she drives always has a full tank.

"Once you pay the membership, Vrtucar makes sure it's always full of gas, that's included," she said.

"Generally what I do is use it when I have appointments like today or in the evening or weekends."

In Vancouver, city employees will soon be sharing cars.

"We can reduce greenhouse gas emissions across the city, provide a better fleet service to our employees and save a little bit of money," Sean Pander, Vancouver's climate change manager, said.

Twenty shared vehicles will replace 35 fleet vehicles and the city estimates it will save about $13,000 a year.

"It's totally a win-win situation, the City is going to be saving on our operations, saving stuff going into the atmosphere," Pander said.

According to the Canadian Automobile Association the cost of owning and operating a vehicle is about $8,000 a year. Car-sharing networks say the average user spends abut $1,200.

Wilson says that one of his cars replaces six to eight privately owned cars on the road.

"So (our) fleet of 50 cars is essentially reducing the need for 300 cars."

With a report from CTV's Natalie Pierosara