A group of young Canadians launched a website and Facebook page Thursday to get people their own age back into politics.

The online group Leadnow.ca is aimed at giving Canadians -- particularly those under 35 -- a greater voice in the political process.

Jamie Biggar, co-founder of Leadnow, said that many young voters treat politics with disdain and shrug indifferently at the idea of casting a ballot.

"The parties know that youth don't vote as much as older folks, so as a result they tailor their messaging and their communications and spend most of their time listening to older voters," he told CTV's Power Play in an interview from Vancouver. "So youth increasingly tune out."

The group, founded last year by young people involved in several public issues, is non-partisan and Biggar said his goal is to give youth voters a way to take political action by using tools they are familiar and comfortable with, such as Facebook.

He said the idea behind Leadnow is to create "a way of bringing people back into the political system, but on their own terms."

The group may be aimed largely at younger voters, but will not exclude any age group from getting involved, Biggar said.

"Our goal is to create a new way for Canadians to come together online to talk about their hopes and priorities for the country and create a really strong voice that's going to be heard in Ottawa," he said.

The group's next step is to draw up its "Declaration for Change," and consult its members about which issues they should choose to make their own.