NEW YORK — Bewitched by low ratings, Paul Gross's new TV show "Eastwick" has been cancelled.

The program, which featured Gross as a mysterious tycoon who appears to manipulate a trio of beautiful women in a New England town, won't be on the air beyond its first 13 episodes, ABC said.

Based on the John Updike novel "The Witches of Eastwick" and a 1987 film version, the show -- which also stars Rebecca Romijn -- has been haunted by low ratings. It attracted fewer than five million viewers last week.

Gross became known to TV audiences for his role as Const. Benton Fraser in the '90s show "Due South." He went on to star in the acclaimed series "Slings and Arrows."

In recent years Gross has gravitated toward the big screen, helming and starring in "Passchendaele," which opened the 2008 Toronto International Film Festival.

Recently, he's been working on the comedy "Gunless," about a U.S. gunslinger who finds himself beset by odd, peace-loving townsfolk when he blunders into a small Canadian town.

Co-starring Gross's old "Due South" co-star Callum Keith Rennie as the villain, "Gunless" is set for release in March 2010.

"Eastwick" is broadcast in Canada on 'A.'