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'Best Before' confusion leading to needless food waste

Experts say consumers need to carefully read nutrition labels on food packages. Experts say consumers need to carefully read nutrition labels on food packages.
Experts say consumers need to carefully read nutrition labels on food packages.

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Date: Monday Dec. 26, 2011 7:14 PM ET

You've opened up your fridge to find a tub of unopened yogurt with a Best Before date that says it expired three days ago. Would you toss it out? Most of us would. After all, "when it doubt, throw it out," we've all been told.

In fact, though, you would likely be throwing away perfectly good food. As long as that yogurt had been stored properly since being bought, it would still be good a few days after its Best Before date. The same is true with milk, cheeses and countless other foods.

And yet every year, thousands of kilograms of food are needlessly thrown away simply because consumers misunderstand what the Best Before date means.

Most of us see them as expiration dates, when they're often anything but. In fact, a Best Before date says nothing about the safety of a food.

The Canadian Food Inspection Agency points out that Best Before dates are only an indicator of the "quality" of the product -- meaning how long it will maintain its optimum taste and texture. The dates don't guarantee that the food is safe before that date, and they don't necessarily mean that the food is unsafe after that date.

"You can buy and eat foods after the 'best before' date has passed," the CFIA says on its website. "However, when this date has passed, the food may lose some of its freshness and flavour, or its texture may have changed."

In other words, Best Before dates are merely suggestions about how long a food will taste "fresh," not whether it's safe.

The only foods that the government insists must have expiration dates are infant formula, meal replacements and nutritional supplements. These must come with an "expiration date" because the vitamins in these foods can deteriorate, rendering them useless.

What might also surprise many shoppers: while the government requires Best Before dates on foods that will keep fresh for less than 90 days, it's left up to food makers to pick those dates; there is little oversight from the government.

Another surprise: Those canned and packaged items in your cupboard? These don't need to have a Best Before date at all. Not that it stops manufacturers from adding dates to such products anyway.

Check the labels of cookies, crackers, pasta mixes, canned tuna and beans and most come with Best Before dates. But none of these dates have anything to do with food safety; in fact, these foods are typically safe to eat long after their Best Before dates have passed. (Of course, that's assuming the can isn't bulging or leaking. It's never safe to eat from those cans.)

Even soft drinks often come with "best if used by" dates, though their manufacturers insist there is no danger from drinking the products beyond those dates.

How do food makers decide when a food is past its "optimal freshness" on the shelf? That's unclear. It seems it's really up to them to decide because there aren't government regulations on such decisions. That's prompted some, including The Telegraph food writer Rose Prince, to suggest that food makers set the dates deliberately early, so that consumers toss the foods out sooner and buy more.

"The dates are decided by the manufacturers after testing and some would certainly have an interest in setting these dates at conservative levels. After all, the more we throw away, the more we buy," she wrote earlier this year.

The problem is that when consumers become confused by these labels, and mistake Best Before dates as expiry dates, they toss out products as soon as the dates have passed, resulting in thousands of kilograms of needless food waste every year.

(It's important to note that all these rules about Best Before dates apply only to foods that haven't been opened. Once opened, most foods need to be consumed quickly, though the rules vary.)

The issue of food waste has been a hot topic in the U.K. in the last few years -- and not only because food prices around the world have been rising. Much of it stems from a 2008 report from the U.K.-government group called WRAP, the Waste and Resources Action Programme (WRAP).

The government-funded group published a report three years ago entitled "The food we waste," in which they carefully studied the food disposing habits of Britons, actually auditing the household garbage of thousands of them.

What they found was fascinating -- and disturbing.

The most sobering fact: on average, every Briton throws away 70 kilograms (150 lbs) of "avoidable" food waste a year -- the weight of an average person.

By "avoidable" food waste, they meant food that could have been eaten if it had been managed better by buying the right amount, storing it correctly and eating it up quickly.

Yes, there's unavoidable waste, such as vegetable peelings, meat bones and coffee grounds. But the audit found that more than 60 per cent of food that was being wasted each year in Britain was avoidable.

The audits also found that over a quarter of avoidable food waste was thrown away whole or still in its packaging. This included stale bakery items, overripe fruits and packaged food such as yogurts that had passed their Best Before dates.

WRAP estimated that a full 20 per cent of food waste is linked to date labeling confusion.

Though these are British figures, there's no reason to believe the situation is much better in Canada. In fact, it might even be worse, since there are plenty more oversized refrigerators -- where foods get pushed to the back and forgotten -- in North America than Britain.

In a bid to cut down on some of this waste, the British government brought in new guidelines last September to clarify freshness dating and to educate the public on what Best Before dates mean and don't mean.

The government would like food makers to stop using Sell-By or Display Until dates, which they found were really just meant for stock control reasons. WRAP found that consumers were reading the labels and becoming confused about what they meant, leading to some of the unnecessary waste.

The British government would like food to be labelled with one date only -- either a Use By date or a Best Before date. Use By labels would only apply to foods that could become unsafe to eat after the specified date. It will go on such foods as soft cheeses, meat, fish, eggs and ready meals. Best Before dates, on the other hand, will indicate only that the product is no longer at its best, though it would still be safe to consume.

In Canada, most consumers don't see Sell By dates as much as they do in the U.S. and the U.K. But it's likely most Canadian consumers share the same confusion over Best Before and Use By dates.

In the U.K., WRAP is working with the food industry to roll out public education programs to reinforce to consumers how Best Before dates work. Here in Canada, the messaging hasn't been as clear, though there are a few websites that offer help. The Canadian Partnership for Consumer Food Safety Education is a good start and offers a chart for how long it's safe to keep unopened and opened foods in the fridge.

Still Tasty.com is another site that offers tips on the shelf life of foods. You can look up just about any food and it will tell you how long that food will stay fresh for and when it's best to toss it. Their advice on that barely-expired yogurt?

"Yogurt that has been properly stored will generally remain safe for at least 7 to 10 days after the 'sell-by' date on the package," the site says.

Follow Angela Mulholland on Twitter @angemulholland

Comments are now closed for this story

Brenda
said
0 0

yes there is a guide line here folks.
We all buy foods here in bulk but as for diary and bread and meat I will have to go by my own judgement call here when there is an expiry date on it it is really expired.
I have a product when they did put on the shelf it was either expiry the day before or just the day after.Don't get fooled or you will be making a visit to the great old doctor.
Can product is the same. You will get the taste of the can.
Baking supplies do go bad as well because it has egg product or such like cookie and cake mixes, and cookies also go bad and they do lose their flavor and start go moldy.

Be consumer wise folks don't let the government fool you.
Would you eat a turkey that has been sitting out in the freezer with freezer burn on it, or meat that is brown and red looking, or a can that's label looks worn and then open it and taste like a can, or cereal that taste moldy it has happen to me,or a can of peanuts.
Be wise folks.



nonoews
said
0 0

all meat, fish, eggs, should have a "use by" date mandatory stamp. ..for obvious reasons.


Jake
said
0 0

"Telegraph food writer Rose Prince, to suggest that food makers set the dates deliberately early, so that consumers toss the foods out sooner and buy more."Oh no, say it is'nt true, food manufacturers would never stoop that low as to fool the public. Yeh right.


Cynical
said
0 0

I think that Free Willy, with his reference to Best Before dates for politicians, is hinting that he would like a term limit applied to them in the same way as a "term limit' is applied to food. Unfortunately, politicians are only too happy to legislate about food, but extremely unlikely to pass legislation that would curtail their feeding at the public trough. Pity. There are quite a few in Ottawa - and, presumably, the provinces - who will expire in office before their term expires.


flynnger
said
0 0

I have eaten lots of "outdated" food in my life because I have a food store and Government Laws won't allow me to sell anything outdated. I used to give lots of it to the food bank and now the food bank won't even take it. What is with groups like this? They whine and complain that there is never enough food coming in, then refuse the perfectly good food I would like to donate!! Go figure.


Ian
said
0 0

Yeah it;s easy to say, "use common sense" but are you going to open up a carton of milik or yogurt to have a good sniff to make sure it's OK? Some people who write these comments are so "holier than though" it's ridiculous. You'd all be crying for Harper's head if suddenly the Canada food Inspection Agency said that Best Before Dates were being abolished. I'm sorry but to be on the safe side I use the product before the BBD.


Herbert H. Ind
said
0 0

I've always said and lived by the saying: "Best before, doeesn't mean bad after!"


korie
said
0 0

i always sniff my dairy, want to know how many times i have had milk turn before the best before date? nothing ruins your appetite more than freshly rancid milk on your cereal or in your coffee. i find that yogourt is good for a few weeks after, sniff and decide...toss it if there is yellow or green fuzz growing! as for fruits or veggies that turn soft?...clean, chop and freeze and add to the next batch of pasta sauce or make soup or use in dishes that use cooked veggies, it still tastes the same and you are still getting the nutrients. freeze fruit and berries for milk shakes or sauces. freeze left overs for quick meals a week or two later. in my household scraps are given to the chickens. you take your food source more seriously when you grow your own food and meat, when the trucks stop running i am sure that my family has at least 6 months on hand at any given time (this includes my canning and freezers), i will be fine when the 70 kg wasters are looting and killing for food and toilet paper!...ever hear of mullein...soft and available everywhere if you are in a forest trek pinch...just knock off any ants! haha


everhadfoodpoisoning?
said
0 0

A few years ago I made a curry from a refrigerated jar of currypaste on the same day as the bestbeforedate on the jar. Please note, I am careful to store my food as required. - but I don't wish to go thru an episode of food poisoning ever again. I literally could not raise my hand, immobilized on the bathroom floor. I would suggest a 'usebeforedate' that clearly identifies the month and date. No more currypastes for me, either.


Heather Colls
said
0 0

For many years I have said that the expiry date on foods was just a guide line for when the food was at its peak and that often the dairy food had a expiry date as that is the time it should be out of the store and that it was still safe for us to consume. I have had long running arguments about the expiry date. At one time I had a baby food suppler tell me that the date on baby formula was the date of its peak and it was still fine for 2 more months and only reduced in strength after that. Now is that true?

It would be lovely if Health Canada would come out with a pamphlet telling us all some guide lines about the expiry on foods. I use to run a food cupboard and I know we threw out a lot of food that was perfectly fine for families to consume but the confusion of the best before date, my volunteers cleared it out much to my horror. I was told I would make people sick and because I could not find the information that backed me I had to comply. What is true about this?

Thank you for finally bringing this up so that perhaps we can now clear the information out there and we do not continue being so wasteful. We have so much food and so many going hungry and we could be sharing that food with those less fortunate just because we are not being given the information.

Heather Colls


kc´bby
said
0 0

Best before is a weasle term likely crafted by lawyers. It means you can become very ill after the specified date so its best you consume it before then. If they are confident in the product theyd extend the date further and just call it an expired date.


Al
said
0 0

So how come the local district health unit made me throw out product that had reached its "best before date" perhaps the inspectors should be trained on this?Typical manufacturer greed, to set this date based on nothing scientific but to reach maximum sales, as opposed to caring about their customers health.


Free Willy
said
0 0

Too bad they don't have "Best Before" dates for politicians. if they did you would have to dump the entire Liberal caucus of outdated MP's who have been around some for decades!


PBW
said
0 0

Given all the fuss about "Use by" date, "Best before' dates etc, I am surprised than any human is still alive. They did not exist when I was a child, and definitely did not exist in the pioneering days of the West. The rule was: if it looks bad, smells bad or tastes bad, don't use it. But then, of course, food was expensive, cold storage limited, and as a result, shopping was done frequently and the foods consumed almost immediately, leading to far less spoilage and little waste. I'm convinced that we as a nation are being led to follow government directives rather than use our own common sense. Careful selection of meat, dairy products and produce, and prompt use of same, would obviate the need for labels.


fed up
said
0 0

I never pay attention to it, I sample the food and if taste o.k. then I will continue to use it. People tend to believe that before date and waste of good food happens.


beetlebaum
said
0 0

funniest thing i ever saw? when managing a health food store, the dolomite we sold was dated. funny because dolomite is a mineral that's millions of years old.


LP
said
0 0

I have always used the "best before dates" on packaged foods as a way to pick the freshest food on the shelf. With milk or yogurt I simply look at the dates and usually pick from the back of the shelf, because that is where the newest (and therefore freshest) foods are. Once at home the date is a guideline. If it passes the sniff and texture test, then it is edible and safe. I think the most common (and dangerous) confusion comes from opened foods. People mistakenly believe that when they open food like yogurt, cheese and even lunch meats that it will remain good, fresh and safe until the "expiry date" has come and gone. With these types of food, once opened, will go bad much quicker than the best before date implies. Once opened these foods rapidly spoil, especially meats. Therefore items like hot dogs, you can't open and leave it in your fridge for three weeks to a month and expect it will retain it's optimal fresh taste let alone be safe for consumption. Bottom line is people need to use their common sense and their senses, e.g. smell, sight, etc. The best practise is to mark the packaging to indicate the date that it was opened. That is what my household does and it works. No one has fallen ill yet from bad food... served at home.


KJ in Kingston Ontario
said
0 0

I guess they need to replace the "BEST BEFORE DATE" with a "NO GOOD AFTER DATE".... But I would have thought everyone would know food doesn't magically become inedible at midnight on the best before date....


jogc
said
0 0

I have to tell all you people I've never looked for a best before date. If it looks or tastes bad I toss it.


Frederick
said
0 0

I lived in Bermuda back in the 80's and noticed "Best Before Dates" when I bought my groceries. I mentioned this and was told that those dates are only for Americans and"we don't pay any attention to them here" I lived there for 15 years and was never concerned, use common sense


Terry
said
0 0

When I looked in my pantry and found a can of soup dated best before date August 2010, I was a bit skeptical not to eat it but did some research and found if the air did not get to it and was a sealed can why not try it, I opened it put it on the stove add water and tried it.........was not bad at all..but if I put this soup in the fridge and not eat it, it would not survive the air, once oxygen gets to the expired soup its going to grow very quickly with hair, as we all know something that is expired we don't eat it but again if it was sealed like the can of soup and nothing got to it then consume it A.S.A.P.......be safe of what you eat, only you know whats in your fridge or pantry.....stay safe and be careful.....and one more thing DON"T GET SICK....


David Winter
said
0 0

What you all throw out at home is insignificant when compared to what we toss in the dumpster at out store. Thousands of pounds of good meat, vegetable and milk products, even dry products, are destroyed every year because we can't sell them before the 'Best Before date. There is NOTHING wrong with them at all. Worse? Manufactures are pulling back the dates so we have to get rid of them earlier even though their package size remains the same. In other words, we must absorb the cost of 24 items knowing we can only sell 20 in a good week. Our prices go up to cover the loss or we don't sell the product at all. Suppliers win. Customer loses.


dan
said
0 0

I find it interesting that no-where in this article does it use the words "common sense".if it looks or smells off then get rid of it... it not a difficult concept, and should be just common sense...


robertmcconnell
said
0 0

if I don't eat it my animals get it


Steve T
said
0 0

I've "played" with the best before date in the past...and gotten very, very sick! When it doubt, I indeed throw it out!


Tootsie
said
0 0

Shelly, most food banks here don't refuse them, In fact, we get a lot of food at the local bank because cases of food are getting close to their BB dates. We go by a strict guideline set out by the Health Unit to decide what is safe to give out. There is, of course, a huge difference between "best before' and "expiry" dates.


David J
said
0 0

I understand the confusion, but am not sure how to resolve it. To use a "throw out date" as some suggest would still be confusing -- would the food really be "bad" after that date? Wouldn't it depend on a number of factors, such as the storage conditions? Not everyone's fridge is kept at the same temperature. And, as has been mentioned, the date only applies to UNOPENED products.


B.J.
said
0 0

I have to admit I am guilty of discarding food because of the B.B. D. I have hthrown yogurt and cottage cheese out when the date was a few days past, when in fact I shouldnt have. I err on the side of caution. Hard cheese that goes mouldy, I cut off the bad part, since cheese is expensive, and there is nothing wrong with the rest of it. Cold cuts I do have a problem with, I am never sure how long to keep them, so again food is wasted because of the BBD. Clarity is ceratinly needed.


Shelley
said
0 0

Why is it then most food banks refuse out dated foods you would think they would at least investigate ?


richcom1
said
0 0

change it to a throw out date then


trimmer
said
0 0

The "chart" sited in the third last paragraph probably wasn't the best example to use. At the top,it states to "follow the best before dates" which seems to run counter to the statements in this article.


Lori
said
0 0

I hardly think food producers set a phony expiry date to get us to buy more of their food. In fact, I would buy less of a food that I had to continually worry about it going bad before I could use it. Always looking for conspiracies, some people.


MJ, ON
said
0 0

As a farmer, it bothers me how much food is wasted. Food is always "too expensive" and we as farmers work so hard for so little pay, relative to nonessential workers, but people do not have a problem throwing away food. I'm sure the 70kg of needless waste is not even a fraction of leftovers that are disposed of in a year, not to mention the waste that restaurants create. Farmers are expected to work for nothing, yet so much of what we produce ends up in the compost.


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