"There's nothing quite like a real book."

By the time those words bring the curtain down on Sean Ohlenkamp's magical video, "The Joy of Books," even the most tech-savvy readers will want to put down their e-readers and stop and think about the pleasure to be found in traditional books.

The art director at the Toronto-based ad agency Lowe Roche recently teamed up with the local T.O. bookstore Type Books to create this stop-motion video tribute to the printed page.

The final film, which is less than two minutes in length, plays out with delightful wonder -- so much so, in fact, that this ode to the pleasure of paper books scored 27,000 views after it was posted on Monday on YouTube. It has since gone viral, amassing over 1 million views.

Set in a darkened book shop, the film opens with the sound of a music box playing. The notes conjure up the feeling of a "Harry Potter" film.

The shopkeeper who runs the cozy little independent book shop called Type has gone for the day. After he leaves, the camera takes viewers into this fantastical shop where books spring to life like toys in a Pixar movie.

These books dance. They spin on their spines and wriggle free from bookshelves to catch our eye. They even parade down the aisles and do "The Wave" out of sheer joy.

Unable to contain themselves, these printed tales that team with adventure, heartache and wonder make merry. As they do, Ohlenkamp's message rings out loud and clear: The traditional book is not dead.

In an interview posted earlier this week with Quill & Quire, Ohlenkamp said two factors compelled him to create this animated tribute to the traditional book.

First, Ohlenkamp wanted to do something "that's both creative for my own sake and for a cause that I stand behind: reading and literary."

He also wanted to help out "a small bricks-and-mortar business and the book industry as a whole."

The response to "The Joy of Books" has been a validation, of sorts, for Ohlenkamp in today's changing electronic world.

Book publishers got behind the film, spreading the word about it like wild fire.

Tom Westin, from the Toronto sound company Grayson Matthews, joined in to create the charming score.

Students at Mohawk College in Hamilton, Ont., also volunteered to help shoot this video, which was a long, tiring process.

Ohlenkamp and his team had to wait until Type closed its doors at 6 p.m. to start shooting. As soon as the doors were locked, the crew dismantled the shop and worked all night until Type opened at 10 a.m. They did this for four nights in a row.

In the end, however, the book shop Type became Ohlenkamp's biggest muse.

As Ohlenkamp said, "It's independent, has great character and personality, and it has the same spirit I wanted to capture in the video."