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'New Moon' breaks midnight record at box office
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The Associated Press
Date: Fri. Nov. 20 2009 4:22 PM ET
NEW YORK — "The Twilight Saga: New Moon" has set a box-office record for midnight screenings.
Summit Entertainment estimated Friday that it earned US$26.3 million after opening early in the morning.
That would topple the previous midnight record, held by "Harry Potter and the Half-Blood Prince." It earned $22.2 million this year. "The Dark Knight" from 2008 is third with $18.5 million.
"New Moon" is the second instalment of the popular "Twilight" series. It opened at midnight in 3,514 theatres with a per-theatre average of $7,476.
Paul Dergarabedian is a box-office analyst for Hollywood.com. He says the midnight start "portends an opening weekend that could be one of the biggest of the year."
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Please let's not even entertain any protectionist responses to this issue. Canadian consumers go south to shop because of the cheaper prices. How about resorting to competitive pricing as a solution...that will keep Canadian shoppers at home.
