As with most holidays, even today's devil of a date -- 6/6/06 -- has become commercialized.

Capitalizing on the once-in-a-lifetime Satanic sentiment in June, authors, filmmakers and even online bookies are hoping to cash in on Tuesday's hype.

The dark association with the number 666 stems from Revelation 13:18 in the Bible, where it calls the number the mark of the beast.

Hollywood executives, some of whom may be arguably spawned from the beast, have been promoting the day for weeks on billboards.

Instead of releasing The Omen on Friday, 20th Century Fox decided to release its new remake of the 1970's classic thriller on Tuesday, or 6/6/06 day.

The movie, which cost more than $60 million to make, is about an evil child named Damien who turns out to be the Antichrist.

The "6 + 6 + 06 Heed the Omen" posters even prompted some concerned calls.

The 1980s heavy metal rock band, Slayer, is also hoping to profit from their fans' fascination with satanic culture.

The California rock band is launching their tour, "The Unholy Alliance: Preaching to the Perverted," on 6/6/06, featuring its own brand of "satanic speed metal music."

It's not all darkness, though, on this day of the beast. Popular Christian writers Tim LaHaye and Jerry B. Jenkins, chose to release their new book The Rapture on June 6.

The pair are signing the book at 6 p.m. on 6/6/06 in Littleton, Colorado. Some Christian book stores have even agreed to sell other paperbacks by the authors for ... $6.66.

LaHaye and Jenkins are not the only authors to capitalize on Tuesday's infamous date.

Conservative pundit Ann Coulter's new book, Godless: The Church of Liberalism, will also hit bookstores on Tuesday.

While appearing on Fox News, Coulter said that the release date was her "little tribute to liberals, to have it come out on 6/6/06."

The date has even prompted expectant mothers to induce on another day.

"Since I was given a choice I'd rather take that option," one mother told CTV News of her decision to switch days.

But for horror writer "Spooky Dan" Walker, who has a coffin in his backyard and a black cat, the date doesn't mean much.

"I think it's a cool gimmicky number, it's kinda bitchin," Walker said. "But no, it doesn't really mean much."

For gamblers though, there is an opportunity to earn a little extra cash if the world does come to an end on Tuesday.

The online gambling site, BetUS.com, is offering up odds on whether the apocalypse will actually happen on 6/6/06.

The site is posting 10-1 odds that the apocalypse will indeed happen on Tuesday. With those odds, a $100 bet that the world will end will earn a whopping $1,000 US.

Good luck collecting, though.

With a report from CTV's Graham Richardson