Consumer Reporter Pat Foran enlists the help of the Frugal Shopper's 'coupon lady' and share his tips on how to save money and slash your grocery bill.

According to Foran, grocery shopping is one area in which consumers can save a lot of money.

"If you do the math and think you can save $20 a week, that's a thousand dollars a year," he told Canada AM.

However, Foran says coupon clipping is a lost art and takes a fair amount of time. That means, saving $40 on a grocery bill could require using up to 27 coupons.

"If you're trying to save money, maybe you're a stay-at-home mom, a student, retired, or you want a new hobby to save you money -- clip coupons."

Coupons can often be found in the mail, newspapers, magazines and at the back of some receipts.

According to Foran, only one per cent out of the $2.6-billion worth of coupons in Canada are redeemed.

"A lot of the time, you can call these companies up or email them saying, 'I'd like to use your product, can I have a coupon.' They'll send it to you," he said.

Here are some of Foran's tips to stretch your grocery bill:

• Make a list and stick to it
• Buy in bulk and freeze things
• Dump the junk -- it's good for your waistline and pocketbook