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Canada could support two new NHL teams: study

Toronto Maple Leafs' Matthew Lombardi (15) is stopped by Winnipeg Jets goaltender Ondrej Pavelec (31) during a scoring chance in the third period of NHL hockey action in Winnipeg, Tuesday, February 7, 2012. THE CANADIAN PRESS/Trevor Hagan The Detroit Red Wings and Toronto Maple Leafs are to meet in the 2013 NHL Winter Classic.
Toronto Maple Leafs' Matthew Lombardi (15) is stopped by Winnipeg Jets goaltender Ondrej Pavelec (31) during a scoring chance in the third period of NHL hockey action in Winnipeg, Tuesday, February 7, 2012. THE CANADIAN PRESS/Trevor Hagan

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Date: Thursday Feb. 9, 2012 9:52 PM ET

Canada could support two new NHL clubs in Hamilton and Quebec City, bringing the country's total to nine teams, the Conference Board of Canada said Thursday in a new report.

"Canada could sustain a maximum of nine NHL franchises -- a conclusion based on our analysis of the market conditions required to support an NHL-level professional hockey team today," said the briefing, which is part of a running series on professional sports teams in Canada by the Ottawa-based think tank.

"And while Winnipeg, Hamilton, and Quebec City do appear to be viable locations for NHL franchises, they are all at the lower limit. These markets have only the minimum market size and income, and a relatively small number of corporate head offices."

The Conference Board says the Canadian dollar would need to remain strong in order for those smaller markets to remain competitive.

The think tank originally thought that an NHL franchise needed a population base of at least one million in order to survive, but the recent success of the Winnipeg Jets has them thinking otherwise. Hamilton and Quebec City have roughly the same population as Winnipeg.

Toronto, home to the Maple Leafs and hockey's biggest market, has often been cited as capable of handling a second team. New York has three NHL teams within a short drive of each other.

However, the Conference Board is less bullish on putting a second team into the Greater Toronto Area, given the acquisition costs and the territorial rights fees that would have to be paid to the Maple Leafs.

Forbes magazine listed three Canadian franchises in the top 10 most valuable teams in the NHL. The Leafs topped the list at $521 million, the Canadians were third at $445 million and Vancouver was seventh at $300 million (all figures U.S.).

At $164 million and 24th overall, the Winnipeg Jets were the least valuable Canadian team.

Last April economists at the University of Toronto speculated that Canada could handle 12 profitable teams.

However, there is the problem of actually getting an NHL teams into Canada. The NHL has not expanded since 2000-2001 and seems unlikely to want to add more clubs.

In all likelihood, the Phoenix Coyotes could be leaving the desert as soon as next season, but Seattle may be in line for an NHL team before Canada.

Comments are now closed for this story

Tom
said
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Hamilton doesn't "deserve" a team in any way. Its a dead city. Quebec on the other hand is a great idea for a team!!! Go Nordiques!!


true north
said
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Toronto would not support anther team.Toronto fans are not hockey fans, they are leafs fans.Thats not a compliment.


David J
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We can bleat on about how hockey is "Canada's game," but the NHL belongs to and is controlled by American executives. Unless they can be convinced that it is in the league's best interest to further expand in Canada, it's all just a lot of talk.


John
said
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No no no we must have one in saskatchewan no where else, saskatoon. regina already got the CFL lol. Credit union centre is perfect.


Rob Western Canadian
said
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Saskatoon or Regina not Quebec


JOHN-GUY QUEBEC
said
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Should have just given Ballsille what he wanted....and the rest of Hamilton as well. Quebec doesn't deserve a franchise.


James
said
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Long live Les Nordiques!!


poiboy
said
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Hamilton has deserved one for so long!


93robbied
said
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Not Quebec City. Please.


Nate
said
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What about Saskatchewan I live there and the whole province 1 mil. would be dying to see nhl team as it is they have to travel to clgary edmonton or winnipeg whichare all longggggggg drives either that or watch whl we two locations saskatoon or regina


bikerborz
said
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We may have 3 more NHL market possibilities, but with Bettman in the way, that ain't gonna happen any time soon...


Celeste
said
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If the team host cities have enough money and enough fans to support an NHL team then yes of course they should have an NHL Team


Donald
said
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It matters little what any study recommends. What matters is who can persuade Gary Bettman and his billionaire board of hockey cartel owners to go along for the ride. THAT is what matters and unless this closed knit group of team owners agree nothing will change. The NHL is not open and not democratic in any way shape or form. Try getting a coach to stand up in the press and speak his mind..... suddenly he will be slapped with a large fine by the NHL for speaking out. Rights? Free speech? Look at Ottawa who questioned very poor officiating two years ago and now they are the regular target of highly flagrant and biased officiating. The NHL needs a serious class action challenge before they will change their ways. Two more teams? Don't hold your breath hockey fans.


Gregory Boudreau
said
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The conferenmce board has no say in what the NHL does in their dealings, it has to be what the board of governors say. Let's not forget why Quebec left for Colorado in the first place, they couldnot support the team.I also doubt that Toronto, or Buffalo will stand for another team in southern Ontario.


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