Recovering from loss is usually a very personal experience. But there's a new form of therapy that calls for taking personal pain and bringing it into the public forum. Called passion branding, it is all about conquering inner demons so others can conquer theirs.

National wrestling champion Nick Ugoalah is a personal brander. He now knows that he owes a lot of his success to his abusive father.

Ugoalah wrestling coach calls Ugoalah a very private individual. But Ugoalah has taken to telling story of pain in public? Instead of hiding his story, Ugoalah says he gets stronger telling it.

Each of you have something special -- a light -- and you reach down and decide to share that light with everybody else, Ugoalah tells the crowd. That's when your true greatness comes out.

And that's what passion branding is all about.

Nick's little nephew Isaiah doesn't know the story of how his mother Adanma and his uncles Nick and Chigo were brought to Canada by their father. He doesn't know about the cell their father built to lock them up, the way he'd shave their heads to shame them, and the beatings, and the shame of being sent to foster homes.

Nick says all that pain made him become an angry kid. But now he's healing and witnessing.

You often feel like you are alone, but healing is finding that others have similar experiences, he says.

Sam Sullivan knows a lot about passion branding. Paralyzed by a skiing accident, he went on to create a handful of organizations to help the disabled sail, play music -- enjoy life.

The best purpose is to help others, which is a powerful way of healing yourself, Sullivan says.

When you don't deal with things inside, you get small. You cannot express your full power. And when you start dealing with it you feel free.

And he continues to wrestle his heart out, proving that it may be your deepest sorrows, your most painful shame that can be the source of courage for others.