In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year. As a result, institutions and organizations large and small in every region received new funding for access, care and research, from Bell Let’s Talk and from governments and corporations that have joined the cause. Bell's total donation to mental health programs now stands at $79,919,178.55 and we are well on our way to donating at least $100 million through 2020.